Search Engine Marketing

YouTube First Position Ads now available across Display & Video 360

First Position has been expanded to include all YouTube content through Display & Video 360, offering it at dynamic CPM rates. Previously, this feature was only available on YouTube Select inventory at fixed rates. Now, advertisers can secure prime ad placement at the beginning of a YouTube session across any content, enhancing relevance and impact.

YouTube First Position Ads now available across Display & Video 360 Read More »

Use DAM and AI to keep up with content demands by Edna Chavira

Are you overwhelmed by the constant demand for new content? AI and Digital Asset Management (DAM) can be your secret weapons for keeping up with content demands and delivering exceptional digital experiences. Join us for Acquia’s upcoming webinar, Driving Brand Growth: Using DAM and AI to Keep Up With Content Demands. Our expert panel will discuss: DAM’s role in

Use DAM and AI to keep up with content demands by Edna Chavira Read More »

SearchGPT: What you need to know about OpenAI’s search engine

With its characteristic cheerfulness, ChatGPT will tell you that the digital media landscape is “rapidly evolving.”  Google is regularly updating its algorithm, AI is getting smarter by the day and new tools are entering the market faster than fashion trends, which go in and out of style. That can mean opportunities and challenges for us.

SearchGPT: What you need to know about OpenAI’s search engine Read More »