Search Engine Marketing

Inside SearchGuard: How Google detects bots and what the SerpAPI lawsuit reveals

We fully decrypted Google’s SearchGuard anti-bot system, the technology at the center of its recent lawsuit against SerpAPI. After fully deobfuscating the JavaScript code, we now have an unprecedented look at how Google distinguishes human visitors from automated scrapers in real time. What happened. Google filed a lawsuit on Dec. 19 against Texas-based SerpAPI LLC,

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Peter Drucker warned us. Positionless Marketing is the answer by Optimove

Five days compressed into five minutes. Six weeks into six days. These aren’t marginal improvements. They’re what happens when marketing organizations remove the structural barriers that prevent talented people from acting at the speed of customer behavior. As Peter Drucker, the father of modern management, warned in “Managing in Turbulent Times,” “The greatest danger in

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