Google’s web.dev guidance advises developers to treat AI agents as a distinct visitor type and recommends practices similar to accessibility practices. The post Google Tells Developers To Build For AI Agents, Not Just Humans appeared first on Search Engine Journal.
Microsoft Advertising is expanding its Performance Max reporting with publisher-level conversion and spend data — giving advertisers more visibility into where results are actually coming from What’s happening. According to Microsoft Ads Product liaison Navah Hopkins, the PMax Website Publisher URL report now includes conversion and spend metrics, moving beyond basic placement visibility into actionable
Microsoft Ads adds deeper reporting to Performance Max placements Read More »
Learn how AI search signals impact visibility. Enhance your SEO strategies with insights from leading experts in the field. The post 500M AI Searches Later: How To Actually Improve AI Search Visibility & Citations appeared first on Search Engine Journal.
Google is enforcing a hard cutoff for older API versions, meaning advertisers and developers who don’t upgrade risk losing access to critical campaign management tools. What’s happening. Google Ads API v20 will officially sunset on June 10, 2026. From that date onward, all requests to v20 will fail, requiring migration to a newer version to
Google Ads API v20 sunset set for June 10 Read More »
Learn how to use Semrush tools to prepare your site for agentic search.
How to optimize for agentic search with Semrush Read More »
I’ve built 10+ SEO agent skills in 34 days. Six worked on the first try. The other four taught me everything I’m about to show you about the folder structure most LinkedIn posts about AI SEO skills gloss over. What makes these agents reliable isn’t better prompts. It’s the architecture behind them. Here’s how to
How to build SEO agent skills that actually work Read More »
Over the past few years, Performance Max has gone from an opaque experiment to a more capable — though still imperfect — campaign type for B2B marketers. The fundamentals haven’t changed: skepticism still matters, first-party data is critical, experimentation is non-negotiable, and actionable reporting drives optimization. What has changed is how much better Google has
Performance Max for B2B: 5 best practices Read More »
Google’s latest update exposes weak SEO strategies while rewarding original, structured, and credible content. The post Google AI Mode In Chrome Isn’t Killing SEO; It’s Exposing Weak SEO appeared first on Search Engine Journal.
Google repeats the bounce clicks claim. Alphabet and Microsoft report from the revenue side. More in this week’s SEO Pulse. The post AI Overviews Clicks Get Tested, Earnings Tell Two Stories – SEO Pulse appeared first on Search Engine Journal.
Programmatic SEO (pSEO) has been viewed with suspicion by the market. For many SEOs, the term is synonymous with low-quality pages, duplicate content, and the old tactic of “find and replace” city names in static templates. Google’s spam policies on scaled content abuse are clear: generating vast amounts of unoriginal content primarily to manipulate search
A blueprint for semantic programmatic SEO Read More »
