Search Engine Marketing

OpenAI is preparing to launch impression-based ads inside ChatGPT as early as February, marking a faster-than-expected step into advertising. What’s happening. According to a report, OpenAI is already testing ads with select advertisers and plans to charge on a pay-per-impression (PPM) basis, rather than the more familiar pay-per-click model. The test is expected to be […]

Google DeepMind CEO Demis Hassabis says Gemini won’t get ads — at least for now — as Google prioritizes trust and core assistant quality over monetization. What’s new. Speaking at the World Economic Forum in Davos, Hassabis said Google has “no plans” to introduce ads into Gemini, emphasizing a focus on building a better, more

There’s a common assumption across the SEO industry that people no longer search for local services the way they once did. As tools like ChatGPT become more common starting points, that assumption often takes the form of keyword-style searches giving way to longer, more conversational prompts. To test it, we observed everyday users as they

Most businesses don’t fail to rank in the local pack because they lack reviews, links, or proximity.  They fail long before that because Google never considers them eligible in the first place.  This is a recurring pattern in local search that almost everyone overlooks.  Google decides what you are before it decides how relevant you

For more than a decade, international SEO has followed a familiar playbook:  Create dedicated country- and language-specific URLs. Localize the content. Deploy hreflang. Let search engines rank and serve the correct version. In the AI-mediated search environment, that playbook is no longer enough.  In 2026, consistent global visibility is determined less by traditional ranking mechanics