Search Engine Marketing

Google is giving advertisers new visibility into whether its automated recommendations actually drive performance — a long-standing blind spot in the platform. What’s happening. A new “Results” tab within Recommendations shows the incremental impact of bidding and budget changes after they’ve been applied, allowing marketers to evaluate outcomes instead of relying on assumptions. How it

Google is giving advertisers more control over how AI generates ad copy, making it easier to scale campaigns without losing brand consistency. What’s happening. Google Ads is rolling out a beta feature that allows marketers to copy text guidelines from existing campaigns and apply them to new ones, eliminating the need to rewrite brand rules

Google says its AI-powered advertising tools are starting to deliver meaningful results, including major revenue gains for some retailers, as it experiments with how ads work in AI-driven search. The big picture. Fears that AI chatbots like ChatGPT would disrupt Google’s core search business haven’t materialized, and instead the company’s ads business continues to grow,

Google Search is evolving beyond links and answers into a system that completes tasks, potentially fundamentally changing how users interact with the web. That’s according to Alphabet CEO Sundar Pichai, speaking on the Cheeky Pint podcast. Why we care. Google is signaling a move from information retrieval to task execution. Search becoming agentic. Traditional search

Google’s AI Overviews answered a standard factual benchmark correctly 91% of the time in February, up from 85% in October, according to a New York Times analysis with AI startup Oumi. However, Google handles more than 5 trillion searches per year, so that means tens of millions of answers every hour may be wrong. Why

Google has begun placing sponsored ad units directly inside the Images tab of mobile search results — a new placement that eligible campaigns can access without any changes to existing keyword targeting. What’s happening. When a user navigates to the Images tab within Google Search on mobile, they may now see sponsored units appearing within the

Over 30% of outbound clicks go to just 10 domains, with Google alone taking more than 20%, according to a new Semrush study published today. ChatGPT also relies less on the live web, triggering search on 34.5% of queries, down from 46% in late 2024. The big picture. ChatGPT’s growth has plateaued, and its role

Google is rolling out new Google Maps features that make it easier to contribute photos, reviews, and local insights, while adding Gemini-powered caption suggestions. Local Guides redesign. Contributor profiles are getting more visibility. Total points now appear more prominently, Local Guide levels are easier to spot, and badge designs have been refreshed. Top contributors will