Search Engine Marketing

With its characteristic cheerfulness, ChatGPT will tell you that the digital media landscape is “rapidly evolving.”  Google is regularly updating its algorithm, AI is getting smarter by the day and new tools are entering the market faster than fashion trends, which go in and out of style. That can mean opportunities and challenges for us.

B2B content contains a Catch-22: You need to write for search to justify the expense to produce an evergreen asset that will grow long-term ROI, but… You also need to write for a sophisticated audience to build credibility to ever eventually see said ROI. Most brands skew too far in one direction or the other. 

Google today announced confidential matching, a new privacy-first solution that lets you securely connect your first-party data for audience targeting and campaign measurement, leveraging confidential computing technology. Confidential computing uses Trusted Execution Environments (TEEs) to protect data during processing, ensuring no one — not even Google — can access the information. Why we care. As

Guest posts are among the first methods people hear about when learning about link building.  There are definitely wrong ways to do guest posting. But if done right, guest posts can also provide opportunities to get some fast wins for websites. Why guest posting is still a worthwhile topic Before we dive in, I want