Search Engine Marketing

The election highlighted the distinct campaign strategies employed by both presidential candidates. Advertising accounted for the largest portion of spending in each campaign, with Vice President Kamala Harris outspending President-elect Donald Trump by $460 million.  Harris allocated $346 million to radio, TV and digital ads, while Trump spent $147 million, according to existing FEC filings. […]

Google is cracking down on Customer Match usage, warning advertisers that access to the powerful targeting tool is a “privilege, not a right.” Big picture. As privacy regulations tighten globally, Google is taking a stronger stance on how advertisers use personal data for targeting from January. What’s changing. Google is emphasizing three key areas that

Canonicalization is a crucial yet often overlooked strategy in SEO, ensuring that search engines recognize the original source of content.  A strong canonicalization strategy is essential, especially for large-scale sites with thousands of pages. Even smaller sites, however, can benefit by avoiding duplicate content issues that impact rankings and visibility. This guide covers the essentials

Understanding how people search – and aligning their search intent with the stages of the marketing funnel – is critical to crafting a powerful, long-term PPC strategy.  This article will:  Break down the different ways people approach search. Illustrate how these align with various funnel stages. Offer practical tips on planning a keyword strategy that

The Amazon marketplace makes it easier than ever to scale an ecommerce business. While long-term sales growth can come from optimizing listings and expanding keyword targeting, sellers have two primary short-term levers: Pricing. Ad spend. This article explores how changes to these factors impact Amazon sales performance. TL;DR Price and ad spend are the two

Are digital marketers really prepared for a post-cookie world? According to Lotame’s latest report, fielded by Cint, The State of Data Collaboration: A Global Perspective, almost all (98%) are still struggling to fully harness their data, even as third-party cookies continue to vanish. This staggering percentage highlights a clear gap between the industry’s current state