Search Engine Marketing

Search Referral Traffic Down 60% For Small Publishers, Data Shows via @sejournal, @MattGSouthern

Chartbeat data shows search referral traffic fell 60% for small publishers over two years, compared with 22% for large publishers, per an Axios report. The post Search Referral Traffic Down 60% For Small Publishers, Data Shows appeared first on Search Engine Journal.

Search Referral Traffic Down 60% For Small Publishers, Data Shows via @sejournal, @MattGSouthern Read More »

Google adds video visibility to Performance Max reporting

Google is incrementally improving metric visibility in Performance Max, giving advertisers more insight into how creative choices — particularly video — impact performance. What’s happening. Google Ads has introduced a new “Ads using video” segment within Performance Max channel performance reporting, allowing advertisers to break down results based on whether video assets were included. Why

Google adds video visibility to Performance Max reporting Read More »

Google says AI Mode stays ad-free for Personal Intelligence users

Although Google continues to test ads in AI Mode, users who connect apps to enable Personal Intelligence won’t see ads — and that isn’t changing right now, a Google spokesperson confirmed. What’s happening. Google has been testing ads inside AI Mode in the U.S. Early results: users find these business connections “helpful,” per Google. But

Google says AI Mode stays ad-free for Personal Intelligence users Read More »

Google expands Personal Intelligence to AI Mode, Gemini, Chrome

Google is expanding Personal Intelligence across AI Mode, Gemini, and Chrome in the U.S., moving it beyond beta into broader consumer use. Why we care. Personal Intelligence pushes Google further into fully personalized search, using first-party data like Gmail and Photos. That makes results harder to replicate, rank against, or track — especially in AI

Google expands Personal Intelligence to AI Mode, Gemini, Chrome Read More »