Google may be making local search ads more interactive, potentially changing how advertisers showcase multiple locations and capture nearby demand. What’s happening. Google Ads appears to be testing a new format that displays multiple business locations in a swipeable carousel within search ads, allowing users to browse options directly in the ad unit. How it […]
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Google is consolidating its advertising and measurement resources into a single destination, aiming to make it easier for developers and technical marketers to build, automate and scale campaigns. What’s happening. Google has introduced a new Advertising and Measurement Developers Hub, a centralized site designed to help users access tools, documentation and support across its ad
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Most agencies present prospective clients with an account audit as part of their sales process. The purpose is twofold: To provide immediate value (usually without strings attached). To demonstrate that they know their stuff. But how often do brand marketers turn the tables and audit their agencies in their RFP? I’m the head of performance
Audit your agency: 6 questions to find a true growth partner Read More »
Google is laying the groundwork for “agentic commerce,” where users can complete purchases directly inside AI-driven search experiences. What’s happening. Google has published a new onboarding guide for its Universal Commerce Protocol (UCP) in Merchant Center, outlining how merchants can integrate with the system and enable checkout directly from product listings in AI Mode and
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Meta Platforms is making it easier for advertisers to implement tracking, reducing technical friction for teams running campaigns across platforms. What’s happening. Meta released an official Pixel template inside Google Tag Manager, replacing the need for third-party or community-built workarounds. How it works. The new template allows advertisers to reuse their existing GA4 dataLayer, meaning
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Ask most ecommerce brands who owns their product feed, and the answer is almost always the same: the paid media team. Maybe a feed management tool sits under PPC. Maybe the shopping team built the feed years ago, and nobody’s touched the titles since. Either way, SEO rarely has a seat at the table, and
Why product feeds need an organic strategy for AI search Read More »
The March 2026 core update finished rolling out today after 12 days and 4 hours, completing Google’s first broad ranking update of the year. What happened. Google confirmed the rollout ended at 06:12 PDT, per its Search Status Dashboard. The update began March 27 and impacted search rankings globally. Google previously said this was “a
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Google’s March core update finished rolling out. Here’s what to know about the rollout and when to check your data. The post Google Confirms March 2026 Core Update Is Complete appeared first on Search Engine Journal.
Google Confirms March 2026 Core Update Is Complete via @sejournal, @MattGSouthern Read More »
Behind the GEO trend is a familiar cycle: new acronym, same tactics, and a market built on fear of falling behind. The post GEO Was Invented On Sand Hill Road appeared first on Search Engine Journal.
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Hreflang has long been a core mechanism in international SEO, directing users to the right regional version of a page. That approach worked when search engines primarily returned static results. AI-driven synthesis changes that. Instead of returning lists of links, AI systems construct answers. They don’t need, nor want, your perfectly implemented hreflang tags. They
How AI search defines market relevance beyond hreflang Read More »
