When training new technical SEOs, I find they struggle to identify action items from tools like Google Search Console and site crawlers (e.g., Screaming Frog, Lumar, OnCrawl). I presented on this topic at SMX Advanced 2024. For those who missed it, I’m recapping the presentation as a mini-series here on Search Engine Land. Commonly used […]
Evaluating technical SEO data: Key segmentation approaches Read More »
Get started on your social media career path with our guide. Learn how to break into the industry and become a successful social media marketer. The post Social Media Career Path: How To Get Started appeared first on Search Engine Journal.
Social Media Career Path: How To Get Started via @sejournal, @brentcsutoras Read More »
Unlock the power of AI content checkers to ensure original, high-quality content. Discover the top AI content checkers for 2024 and detect plagiarism with ease. The post The 6 Best AI Content Checkers To Use In 2024 appeared first on Search Engine Journal.
The 6 Best AI Content Checkers To Use In 2024 via @sejournal, @annabellenyst Read More »
Learn how to build detailed and actionable SEO reports to share with clients and key stakeholders.
How to Create an Effective SEO Report in 2024 (+ Free Template) Read More »
Google’s Gary Illyes warns of URL parameter issues causing crawler inefficiencies, especially for e-commerce sites. The post Google Warns: URL Parameters Create Crawl Issues appeared first on Search Engine Journal.
Google Warns: URL Parameters Create Crawl Issues via @sejournal, @MattGSouthern Read More »
Google’s Gary Illyes reveals Googlebot collects links instead of “following” them, contradicting official documentation. The post Google’s Mixed Messages: Does Googlebot Really “Follow” Links? appeared first on Search Engine Journal.
Google announced the release of v17_1 of the Google Ads API, introducing several new features and updates for developers and advertisers. Key Updates: ShareablePreviewService.GenerateShareablePreviews(): Generates shareable ad preview URLs for enabled and paused asset groups, with expiration dates included. AdGroupAdService.RemoveAutomaticallyCreatedAssets(): Allows removal of automatically created assets linked to Responsive Search Ads. New ASSET_GROUP change status
Google Ads API v17_1 introduces new features and enhancements Read More »
Design thinking is an iterative, user-centric approach to product and software development focusing on the person behind the problem. In enterprise SEO, design thinking seamlessly integrates SEO features into the core site experience. By focusing on people as the central element in addressing both problems and solutions, design thinking leads to future-proof SEO. Integrating this
The design thinking approach to enterprise SEO Read More »
Economic demands require marketers to do more with less. Today, small teams meet this demand by adopting AI to produce a greater output. Without AI, teams risk not meeting their goals due to limited resources. Likewise, advancements in PPC have changed how teams think about technology’s impact. Methods of targeting, designing creative and structuring campaigns
Unlock AI’s potential in paid media creative Read More »
The allure of a personalized shopping experience is undeniable. You walk into your favorite clothing store in search of the perfect outfit. Unsure of what to choose, a personal shopper comes up to you. They know exactly what would work, because you’ve told them about your past purchases, current preferences, and budget. They take you
