New report on Google search data reveals shifts, with science sectors rising while commercial content sees declining engagement. The post Google Search CTR Data Reveals Shifting Industry Trends appeared first on Search Engine Journal.
Google Search CTR Data Reveals Shifting Industry Trends via @sejournal, @MattGSouthern Read More »
Find out how shared budgets can negatively impact your search marketing campaigns and what you can do to prevent budget cannibalization. The post How To Avoid Search Budget Cannibalization For A Better Share Of Spend appeared first on Search Engine Journal.
Mobile app marketing sounds complicated but it doesn’t have to be. This guide will show you how to market an app, taking it from zero to hero status.
Mobile App Marketing 101: How to Reach Your Audience Read More »
Audience research is a vital part of marketing and advertising. By understanding the needs and pain points of the people who interact with your brand, you can improve your messaging, SEO, and most importantly—client acquisition.
Marketing 101: What Is Audience Research? Read More »
The Department of Justice’s antitrust case aims to fundamentally reshape Google’s digital dominance by forcing the company to sell Chrome and restructure its market approach. Catch up quick. The key proposals: Divest Chrome browser. End Apple partnership. Share proprietary search data. Ban new browser/search investments for 5-10 years. By the numbers: Chrome controls 66.68% global
DOJ’s push to sell Google Chrome sparks industry debate over web’s future Read More »
Google Analytics launches Customer Match beta, enabling advertisers to enhance remarketing using first-party data instead of third-party cookies. The post Google Rolls Out First-Party Data Solution For Analytics Users appeared first on Search Engine Journal.
Often, guides and recommendations for international SEO strategy only center around the technical aspects of your website – URL structure, hreflang configuration and the like. But while these pieces are important, it’s equally as important to build trust with your different global audiences via a variety of methods. By focusing your international SEO on trust-building
How to craft an international SEO approach that balances tech, translation and trust Read More »
DOJ demands Google divest Chrome to break search monopoly; Google slams proposal as radical and harmful to consumers. The post Google May Have to Sell Chrome Browser To Comply With DOJ Ruling appeared first on Search Engine Journal.
Once brands decide to start a PPC program, they often want to get moving immediately. However, there are a few things they either haven’t thought of or need a reality check before they’re truly ready to spend money wisely. When those brands come to our agency, there’s a list of questions I like to ask
Building a PPC roadmap for new brands: 10 questions to ask Read More »
Learn techniques for improving your website traffic—both immediately and for building a long-term foundation.
How to Improve Website Traffic: Ways to Increase Visits Read More »
