Discover the importance of on-page SEO factors for search visibility. From website architecture to content optimization, learn how to improve your rankings. The post 13 Essential On-Page SEO Factors You Need To Know appeared first on Search Engine Journal.
13 Essential On-Page SEO Factors You Need To Know via @sejournal, @lorenbaker Read More »
Achieve PPC success in the enterprise space with this helpful checklist. Overcome the challenges and implement effective strategies for maximum ROI. The post Enterprise PPC Success Checklist: Setting Your Campaigns Up For Success appeared first on Search Engine Journal.
Get started on your social media career path with our guide. Learn how to break into the industry and become a successful social media marketer. The post Social Media Career Path: How To Get Started appeared first on Search Engine Journal.
Social Media Career Path: How To Get Started via @sejournal, @brentcsutoras Read More »
A new study reveals the promise and limitations of interactive TV advertising. The key findings: 36% stronger unaided brand recall vs. standard video ads 95% of viewers prefer adding products to cart over immediate purchase Higher CPMs: 10-15% above industry standards Why it matters. As CTV ad spend is projected to reach $33 billion by
Interactive CTV ads boost engagement, fall short on purchases Read More »
Many businesses found early success with marketing automation platforms. But as marketing needs evolve, a question arises: Is it time for a change? Join us for Stuck on Autopilot? Upgrade Your Marketing Automation where we’ll explore: The signs it’s time to make a change How to evaluate different platforms Strategies for a smooth migration A real-world example of a
Could your marketing automation be doing more? by Edna Chavira Read More »
Meta announced updates to its ad system, focusing on better attribution and optimization. Key changes: New “Conversion Value Rules” for customized audience targeting. Opt-in setting to optimize for incremental conversions. Optimize for and report on profit and predicted lifetime value. Direct CRM integration for enhanced data insights. Why we care. These tools aim to give
Meta expands ad attribution tools to boost campaign performance Read More »
Learn how to implement PPC tracking to measure key campaign metrics like clicks and conversions.
PPC Tracking for Beginners: How to Track Clicks & Conversions Read More »
YouTube is increasing the duration of ad breaks on Connected TV (CTV) platforms to provide longer uninterrupted viewing sessions. The move follows successful testing that showed 79% of viewers prefer grouped video ads over shorter, dispersed slots. Key points: YouTube expanding longer ad breaks for Connected TV (CTV) experiences. Aim: Provide longer uninterrupted viewing blocks.
YouTube tests longer CTV ad breaks Read More »
Google’s commitment to delivering the best search results to its users has led to the development of advanced algorithms to determine the websites that dominate the SERP for any given query. At the core of these efforts is a focus on user satisfaction as a key measure of a website’s quality and relevance. By prioritizing
Unraveling Google Navboost and building user trust through UX Read More »
Google’s continuous scroll feature allowed users to seamlessly glide through search results without the cumbersome need to click “Next.” Akin to adding more real estate to a Monopoly board, this function served as a potential game-changer for digital marketers and SEO professionals. However, Google’s continuous scroll presented new challenges for online reputation management (ORM) firms.
How Google ending continuous scroll could impact ORM Read More »
