Search Engine Marketing

Mastering email campaign execution by Edna Chavira

Are you tired of your email campaigns falling short? It’s time to level up your game! Join us for our upcoming webinar, Mastering Email Campaign Execution, where we’ll dive deep into the strategies and technologies that can help you achieve outstanding results. In this webinar, our panel will discuss: The critical role of execution in

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Google SA360 now supports Microsoft automated bidding

Google is launching a beta program that allows advertisers to activate Microsoft automated bidding within Search Ads 360 bid strategies. Why we care. Enterprise advertisers can now optimize their campaigns across multiple search engines more effectively, potentially increasing conversions by 5%. How it works: Microsoft automated bidding optimizes bids at the auction level in real-time.

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Google tightens rules on Crypto Ads in Switzerland

Google is updating its advertising policies for financial products, specifically focusing on cryptocurrencies. The new rules will take effect on Sept. 20. Why it matters: The new policy clarifies Google’s stance on cryptocurrency-related ads in Switzerland, aiming to ensure that only compliant and licensed entities can promote their services. What’s new: Crypto exchanges and wallets:

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Google releases Ad Manager API v202408

Google rolled out version 202408 of its Ad Manager API, introducing new capabilities for advertisers and publishers. Why we care. The update enhances contextual targeting options and provides new tools for managing and analyzing ad supply chains, potentially improving ad relevance and transparency. Key features: Contextual targeting: Advertisers can now use ContentLabelTargeting and VerticalTargeting for

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How to use Google Search Console to unlock easy SEO wins

SEO can seem overwhelming, with so much information and numerous tools available. In less experienced hands, the masses of recommendations from these tools can often waste a lot of time while delivering little in the way of results.  Fortunately, Google Search Console (GSC) offers accurate diagnostic information about your website, including rankings and traffic. This

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How search query length is shifting in the LLM era: Insights for brands

The advent of large language models (LLMs) marks the most significant shift in the search experience since the rise of mobile technology. Google’s SERPs are evolving beyond the traditional 10 blue links, introducing AI Overviews and other enhanced features. The full impact on brands and consumers is still unfolding This article explores the hypothesis that

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How CTV Fits Into Digital Marketing During Holiday Season [Interview With Matt Voda] via @sejournal, @gregjarboe

Digital marketers must now navigate new shifts in consumer behavior in preparation for the holidays, read which seven trends will have impact. The post How CTV Fits Into Digital Marketing During Holiday Season [Interview With Matt Voda] appeared first on Search Engine Journal.

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