Search Engine Marketing

Email is more than just a communication tool. It serves as the backbone of first-party data, identity resolution, and personalized marketing strategies — all essential for success in today’s privacy-first, omnichannel landscape. In this new white paper from AtData, Is Email Dead? Exploring the Evolution and Vitality of Email, readers will find a data-backed look at why […]

Google is rolling out new conversion tracking columns for Demand Gen campaigns, giving advertisers a more nuanced view of social-style performance tracking. Details. 100% attribution to last Demand Gen touchpoint. Available at campaign and ad group levels. Specifically designed for platform-to-platform comparisons. Why we care. Advertisers can now directly compare Demand Gen campaign performance with

Google has dropped its AI while browsing feature, formerly known as SGE while browsing. Google didn’t say why it removed the feature but posted a note in its help documentation that the feature is no longer. What is AI while browsing. Google originally wrote: “SGE while browsing was specifically designed to help people more deeply

There has been a striking drop in remote SEO role listings — down to just 34% — as well as SEO content job listings – down 28%. That’s according to The 2025 Previsible State of SEO Jobs Report, released today. Meanwhile, SEO job listings for leadership positions (e.g., vice president of SEO) grew by 50%

The first core update of the 2025 year, the March 2025 core update, is now done rolling out and complete.  It started on March 13, 2025 and completed about 14 days later on March 27, 2025. This update was a typical core update where Google updates its core ranking system to make search results more relevant

With the rise of AI-powered search and steady increases in monthly LLM referral traffic, many of our SEO clients are asking how they can improve their visibility and brand sentiment in AI responses. One of the biggest challenges, though, is that most marketing teams don’t have a dedicated generative engine optimization (GEO) budget or team