Search Engine Marketing

New AI Search Links, Core Update Winners And Losers – SEO Pulse via @sejournal, @MattGSouthern

Google adds subscription labels and inline links to AI Search. Amsive maps core update winners and losers. Plus Mueller on vibe coding and Preferred Sources. The post New AI Search Links, Core Update Winners And Losers – SEO Pulse appeared first on Search Engine Journal.

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AI Companies Are Selling Heartwarming Ads – They’re Racing To Automate Your Job via @sejournal, @gregjarboe

Track your organic CTR, citation share of voice, and team capability, not the AI company narrative. Here’s what the ads aren’t saying. The post AI Companies Are Selling Heartwarming Ads – They’re Racing To Automate Your Job appeared first on Search Engine Journal.

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Microsoft Ads expands custom columns to include all conversion metrics

Microsoft Advertising is giving advertisers more flexibility in reporting, with custom columns now supporting all conversion metrics — a move aimed at deeper, more tailored campaign analysis. What’s happening. According to Microsoft’s product liaison Navah Hopkins, advertisers can now build custom metrics using the full range of conversion data available in the platform. This includes

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AI Max vs DSA: Advertisers question control as Google responds

Advertisers are starting to push back on gaps in AI Max capabilities — particularly around landing page control — as Google continues its shift away from legacy Dynamic Search Ads (DSA). What’s happening. In a LinkedIn exchange, digital marketing expert Gabriele Benedetti raised concerns about AI Max lacking the same level of URL-based targeting controls

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“SEO Expert” Became “AI Search Expert” (Gulp.): How To Control AI Answer Accuracy via @sejournal, @lorenbaker

About a year ago, your job description changed without your permission. This on-demand session helps you catch up and take the lead. Suddenly need to track both SERP rankings and AI accuracy? How do you make sure AI is saying the right things about your brand? What’s the best way to transition from SEO to

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