Search Engine Marketing

The following checklist distills actionable strategies for digital marketers from Lotame’s “The 2024 State of Data Collaboration: A Global Perspective” research report, fielded by Cint. It’s designed to enable smarter, faster and easier decision-making for forward-thinking marketers.  Key takeaways from the research Data challenges: 98% of marketers and agencies face barriers in data orchestration and […]

Google is set to update its third-party policy in November 2024, introducing severe consequences for those enabling significant or sustained policy violations. Details: New penalties target third parties that enable significant or sustained policy violations Consequences may include: Loss of privileges Removal from Google third-party programs (e.g., Google Partners) Account suspension Why it matters: This

The past year has been a rollercoaster for publishers navigating an increasingly crowded web. With competition rising and AI shaking up search results, staying on top of rankings is no small feat – especially in light of Google’s constant updates.  This includes the helpful content update (HCU), which has left many sites struggling to recover

Gartner predicted in February that, by 2026, search engine volume will drop by 25%. The total market share lost by search will be transferred to AI chatbots and other virtual agents: “Generative AI (GenAI) solutions are becoming substitute answer engines, replacing user queries that previously may have been executed in traditional search engines,” said Alan

Mustafa Suleyman, the CEO of Microsoft AI, is working on simplicity after taking over as the head of Bing Search and AI efforts at Microsoft. Mustafa Suleyman wrote on X, “Simplicity is one of the core principles I am focused on.” Removing Bing features. Instead of adding new features to Bing, Mustafa Suleyman said the