Search Engine Marketing

Google Ads users are spotting a new “Video” option in the Assets section, marking a potential shift in how advertisers manage and integrate video content. Why we care. This update could signal Google’s plans to expand video’s role in search and other campaign types, potentially shaking up ad strategies for 2025. While videos have long […]

Google released its upgraded AI model, Gemini 2.0 today and will be rolling these advancements into Google Search and AI Overviews. Google’s AI Overviews should be able to “tackle more complex topics and multi-step questions, including advanced math equations, multimodal queries and coding,” Google wrote. Sundar Pichai, Google’s CEO wrote, “No product has been transformed

With the rise of AI tools and large language models (LLMs) like ChatGPT, understanding and segmenting traffic from these sources in Google Analytics 4 (GA4) is more important than ever.  This guide will walk you through the simple steps to track, analyze and leverage LLM-driven traffic to refine your SEO strategies. How much traffic are

Google Search Console is rolling out a new date picker for the performance reports. This replaces the old performance report menu, where it showed a date selector, search type, and additional filters. Now it lets you quickly jump to 24-hour view, 7 days, 28 days, 3 months and more, plus the search type filter and

Managing wasted ad spend is a top priority for any successful PPC campaign. One of the most effective ways to achieve this is by implementing a strong negative keyword strategy.  By blocking irrelevant searches, you can ensure your ads reach the right audience, maximize your ROI and streamline campaign performance. Here’s how to start with