Search Engine Marketing

Google Business Profile Video Verification Best Practices via @sejournal, @sherrybonelli

Ensure the legitimacy of your Google Business Profile with video verification. Learn the best practices to increase online visibility for your local business. The post Google Business Profile Video Verification Best Practices appeared first on Search Engine Journal.

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Google removes Auction Insights from Looker Studio

Google Ads users no longer have access to Auction Insights fields in new data sources within Looker Studio. Existing data sources will lose this access on Sept. 23. Why we care. Auction Insights provides critical competitive data, helping advertisers understand their performance relative to competitors in the same auctions. The removal of these fields from

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Google introduces YouTube creator-based audience targeting

Google Ads now allows advertisers to create remarketing lists based on viewers of specific YouTube creator videos, unlocking new possibilities for targeted campaigns. Previously, advertisers could only create remarketing lists based on viewers’ interactions with their own linked YouTube channels. This update opens up new opportunities for targeting based on creator content. Why we care.

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