Search Engine Marketing

Google removes Auction Insights from Looker Studio

Google Ads users no longer have access to Auction Insights fields in new data sources within Looker Studio. Existing data sources will lose this access on Sept. 23. Why we care. Auction Insights provides critical competitive data, helping advertisers understand their performance relative to competitors in the same auctions. The removal of these fields from

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Google introduces YouTube creator-based audience targeting

Google Ads now allows advertisers to create remarketing lists based on viewers of specific YouTube creator videos, unlocking new possibilities for targeted campaigns. Previously, advertisers could only create remarketing lists based on viewers’ interactions with their own linked YouTube channels. This update opens up new opportunities for targeting based on creator content. Why we care.

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Google adds generative AI insights, shopping ad campaign goals

Google today introduced four updates meant to help retailers ahead of the holiday shopping season. Key updates: Shopping trends insights. You can now access real-time shopping trends in Google Merchant Center. This could help you adjust your inventory and product descriptions based on what shoppers are actually searching for or viral trends. AI-powered insights. Two

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Google Introduces New AI Features For Retailers Ahead of Holiday Season via @sejournal, @MattGSouthern

Google introduces AI-powered features for retailers, aiming to boost efficiency during the shortened 2024 holiday shopping season. The post Google Introduces New AI Features For Retailers Ahead of Holiday Season appeared first on Search Engine Journal.

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