Search Engine Marketing

Google is rolling out a beta feature allowing advertisers to add negative keyword exclusions at the campaign level for Performance Max. But availability seems slow so far, according to advertisers we’ve spoken with. Why it matters: Advertisers have long requested more control over keyword exclusions in Performance Max campaigns, which bundle multiple ad formats across […]

For years, SEO practitioners have wrestled with the puzzling concept of E-E-A-T – experience, expertise, authoritativeness, and trustworthiness – often simplified to vague advice like “build your brand.” However, behind this public-facing narrative is a sophisticated web of signals that Google evaluates to determine quality, trust, and authority.  Based on over eight years of research

When a Gen Z foodie wants the best sushi spot in town, they’re more likely to scroll TikTok than search on Google.  In an era where short-form videos, influencer recommendations, and visual inspiration dominate, traditional search engines are no longer the gatekeepers of information.  This shift is transforming how brands need to approach discovery and