Search Engine Marketing

New Google tools to boost first-party data strategies

Google is rolling out two new features to help you navigate the evolving digital privacy landscape and strengthen first-party data strategies. Why we care. Despite Google deciding to roll back on its plans to remove third-party cookies, with privacy regulations still in place, first-party data has become crucial. These tools is intended to help you

New Google tools to boost first-party data strategies Read More »

Adtech antitrust trial judge blasts Google’s business practices

Google’s legal troubles appeared to worsen yesterday as the judge of the adtech antitrust trial delivered sharp criticism of the tech giant, signaling possible consequences for its business practices. What happened: During the pre-trial motion hearings, Judge Leonie Brinkema sharply criticized Google for its handling of privileged information, labeling the company’s actions as “absolutely inappropriate

Adtech antitrust trial judge blasts Google’s business practices Read More »

Seasonal PPC: Your guide to boosting holiday ad performance

Black Friday, Christmas, Valentine’s Day – these aren’t just dates on a calendar; they’re golden opportunities for savvy marketers. A well-planned pay-per-click (PPC) strategy can mean the difference between riding the wave of seasonal demand and getting lost in the holiday noise. Seasonal PPC isn’t about simply increasing your ad spend when the leaves start

Seasonal PPC: Your guide to boosting holiday ad performance Read More »

Global search engine AI innovations: What SEOs need to know

Google and Bing get a lot of attention, which you’d expect given both hold approximately 95% of the global search market share.  However, users searching for “Google alternatives” has increased by 7% year-on-year (mainly driven by a big spike at the end of May), with the U.S. seeing a 4% increase, according to data from

Global search engine AI innovations: What SEOs need to know Read More »