Search Engine Marketing

Searchers are twice as likely to click on a brand they know than a top-ranked result, according to a survey from link building agency Page One Power. 59% of Americans click on search results of brands they know. Less than one-third click on the top-ranked result. Why we care. Trust remains critical for brands in

No SEO strategy is one-size-fits-all, but there are common practices we follow when helping websites recover from traffic losses or drive growth.  We see these patterns across projects, making them best practices within our agency.  While they may not apply to every situation, they consistently deliver results. Here are the SEO pitfalls to avoid if

Google updated its documentation on how the Google Ads auction works to say, “We run different auctions for each ad location.” Previously, that document did not say that and the PPC community is wondering what changed and why Google did not announce this change more broadly. What changed. Google added these lines to the top of that

Success in Google Ads hinges on how well you use your data. With AI-driven features like Smart Bidding, traditional PPC tactics like campaign structure and keyword selection don’t carry the same weight. However, Google Ads provides a goldmine of insights into performance, user behavior, and conversions.  The challenge? Turning that data into action. Enter Google’s

Branded search refers to the results that Google or an LLM (like ChatGPT) shows when someone searches for your brand name.  Whether you’re a small company or a large, established brand, ranking highly for these queries is essential – but it’s not always easy. If your brand is new or shares its name with other