Search Engine Marketing

Google is testing a feature that allows the same advertiser to appear twice on a single search results page, which seemingly breaks Google’s own existing ad policies. What’s happening. Anthony Higman, CEO of ADSQUIRE, noticed two ads from the same advertiser appearing simultaneously in search results (SERPs) over the past two weeks. He shared his […]

YouTube tells creators:  “Our algorithm doesn’t pay attention to videos; it pays attention to viewers. So, rather than trying to make videos that’ll make an algorithm happy, focus on making videos that make your viewers happy.” But YouTube also shares these tips to optimize your video:  “You can optimize your videos to help viewers find

Google AI Overviews are reshaping search results, taking over prime real estate on the SERPs. So how can you secure a spot? Here’s what we’ve learned – and how you can adapt. Capturing the top spot in Google Search with AI Overviews Google AI Overviews are changing how search results appear, synthesizing answers from top

Being a Google-first media buyer in today’s market means you develop a natural curiosity for how far you can push the limits.  Because things are constantly changing, many of us operate in a state of near-constant experimentation (and occasionally, exasperation). To some, this flux feels like an adventure; to others, it is a lack of

SEO is full of concepts and buzzwords – a cacophony of case studies and best practices belted out like a children’s holiday choir. What does it actually look like in the wild? What patterns could we see when we study it at scale? What odd blend of curiosity and masochism would volunteer months of their time