Search Engine Marketing

Google Ads is piloting a new feature called Business Links. This is a specialized asset type for targeting diverse customer intents within a single search ad. By allowing multiple customized headlines per link, Business Links help improve ad engagement and relevance through dynamic content, optimized with the assistance of Google AI. How it works. Business […]

Personal finance company NerdWallet said its organic search visibility had a “pretty brutal” quarter, a trend that is expected to worsen in Q4, according to CEO Tim Chen, speaking on the company’s Q3 earnings call. From NerdWallet’s Q3 earnings release: Credit cards revenue of $45.3 million decreased 16% year-over-year, primarily due to pressures in organic search traffic…

A Google employee made unauthorized changes to a client’s ad account. However, an admittance was made that the Google rep “did not properly follow our processes for ensuring approvals are granted before making changes” by Google Ads Liaison Ginny Marvin. The admission follows LinkedIn posts by Andy Youngs, co-founder of The PPC People, who noticed

Google will release a new algorithm update “fairly soon.” However, many of the sites impacted negatively by previous updates should not expect to recover their lost traffic after the next update is released. This news comes out of a Web Creator Summit Google hosted at the Googleplex for a dozen or so content creators whose

Relying solely on Google for SEO is no longer enough. Expanding your SEO efforts to platforms like TikTok, Reddit and Quora can help you reach new audiences, build brand credibility and foster authentic connections. This article covers nine essential strategies for diversifying your SEO approach beyond Google. These will allow your brand to thrive on

You’ve optimized your PPC accounts to run efficiently, generating conversions at a low cost. However, with additional budget available and a desire from business stakeholders to increase sales, it’s time to shift focus. While prioritizing efficiency is important, it can sometimes limit your volume of sales and leads. When tasked with boosting your campaign’s performance,