Search Engine Marketing

Google AI Overviews follow up questions jump you directly to AI Mode

Google will now jump you directly into AI Mode when you do a follow-up question from AI Overviews within Google Search. This makes the “transition to a conversation even more seamless,” Robby Stein, VP of Product, Google Search wrote. Plus, Google AI Overviews are powered by Gemini 3 by default, globally. AI Overviews jumping to

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4 Facebook ad templates that still work in 2026 (with real examples)

Have you ever tried to find inspiration for ads by scrolling your own Facebook feed? Then you know that most companies’ ads aren’t very compelling. Also, scrolling Facebook in this day and age is weirdly exhausting. Here’s the truth: most high-performing ads in 2026 aren’t winning the day because they’re wildly original or uniquely “viral”

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Why Search and Shopping ads stop scaling without demand

If you’ve spent any time in PPC communities, Reddit threads, Slack groups, or conference Q&As, you’ve probably noticed a recurring frustration: “Google Ads isn’t scaling. It’s not working, and we’re stuck.” On the surface, everything looks fine. The campaigns are running, impression share is high, shopping feeds are clean, and budgets are flowing. But growth

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EU puts Google’s AI and search data under DMA spotlight

The European Commission has formally opened new proceedings to spell out how Google must share key Android features and Google Search data with rivals under the Digital Markets Act. The Commission on Tuesday opened two formal “specification proceedings” to guide how Google must comply with key DMA obligations, effectively turning regulatory dialogue into a structured

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