Search Engine Marketing

Decoding LLMs: How to be visible in generative AI search results

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A new buzzword is making waves in the tech world, and it goes by several names: large language model optimization (LLMO), generative engine optimization (GEO) or generative AI optimization (GAIO).  At its core, GEO is about optimizing how generative AI applications present your products, brands, or website content in their results. For simplicity, I’ll refer […]

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ChatGPT search: Does it deserve the fanfare?

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After much anticipation, ChatGPT has finally entered search. And it’s bringing a new approach to how we find information online.  The new ChatGPT search promises to offer timely, relevant answers, provide live updates, deliver visuals like weather and stock prices and share sources for further exploration. This move signals a shift in the search landscape,

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The Modern Guide To Robots.txt: How To Use It Avoiding The Pitfalls via @sejournal, @abbynhamilton

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Robots.txt just turned 30! Discover how this simple file still plays a crucial role in controlling how search engines crawl your site. The post The Modern Guide To Robots.txt: How To Use It Avoiding The Pitfalls appeared first on Search Engine Journal.

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WP Engine Vs Automattic: Judge Inclined To Grant Preliminary Injunction via @sejournal, @martinibuster

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Judge is inclined to grant preliminary injunction in WP Engine’s federal lawsuit against Automattic but one more hurdle remains The post WP Engine Vs Automattic: Judge Inclined To Grant Preliminary Injunction appeared first on Search Engine Journal.

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YouTube Expands Creator Tools, Introduces Content Disclosure System via @sejournal, @MattGSouthern

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YouTube enhances creator features with new editing tools and AI assistance, while adding camera-based content verification for transparency. The post YouTube Expands Creator Tools, Introduces Content Disclosure System appeared first on Search Engine Journal.

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Google’s adtech monopoly faces historic antitrust test

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The U.S. Justice Department and eight states wrapped up closing arguments on Monday in a landmark antitrust case accusing Google of monopolizing the ad technology market. The outcome could reshape the tech giant’s business model and set a precedent for regulating Big Tech. Driving the news. Lawyers for the DOJ argued that Google has abused

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