Search Engine Marketing

Since its introduction in 2021, Performance Max has gained traction for its ability to streamline performance marketing, especially for businesses looking to scale efficiently.  However, as the PPC platform’s AI capabilities evolved, so did the demand for more transparency, control, and customization.  In 2024, Google responded with significant updates to improve brand safety, creative asset

It appears Google may be starting to roll out manual actions for site reputation abuse in Europe. Coupon sites in Italy, Spain, and France seem to have already been impacted. What we’re seeing. Laura Chiocciora, head of SEO at Bravo Savings Network, posted on X: “Looks like Google is finally sending manual actions in Europe!

Advertisers are paying more for clicks while adapting to Google’s AI-driven changes, including Performance Max adoption and AI Overviews, according to the latest report from digital marketing agency Tinuiti. By the numbers: Google search spending rose 10% year-over-year in Q4 2024. Click growth remained steady at 3%. Cost per click (CPC) increased 7%. Microsoft search

Welcome to Search Engine Land’s series, Everything you need to know about Google Ads in less than 3 minutes. Every Wednesday, I’m highlighting a different Google Ads feature, and what you need to know to get the best results from it – all in a quick 3-minute read. Today, we’re discussing Lookalike segments. Lookalikes are

App store optimization (ASO) is designed to help your app rank higher organically in app store search results, increasing its visibility and downloads.  However, just as SEO strategies differ for various search engines, ASO strategies must be tailored to the unique algorithms of each app store. Many brands fall into the trap of assuming the

If you think “beyond the click,” you know that getting traffic to your website is only half the battle.  The real opportunity lies in turning that traffic into lasting customer relationships. One powerful way to do this is by driving your organic search visitors to your social media channels. While paid retargeting of organic traffic