Search Engine Marketing

Your chance to be a part of search marketing history is here. SMX Advanced – the world’s only search marketing conference designed for advanced SEOs and PPCs – is returning to an in-person format for the first time since 2019. Registration opens on January 28. Until then, save the date – SMX Advanced: June 11-13, The Westin Boston Seaport – and

“Private search term” reporting in Performance Max campaigns was spotted in Google Ads, highlighting queries with fewer than 50 unique searches over the past 90 days. This change could affect how advertisers can view and analyze search query data in Performance Max campaigns, potentially impacting their ability to optimize based on specific user searches. This

As you set your 2025 professional goals, why not add one more—elevating your advertising creative? A fresh, intentional approach can be the key to standing out in an increasingly competitive landscape. Connected TV (CTV) is the perfect platform to make it happen, combining the precision of digital targeting with the storytelling power of high-quality video.

A new “Used since” column reveals when assets were added to Google Ads accounts, giving advertisers crucial historical context for managing their creative assets. The addition of this timestamp feature addresses a common pain point for digital marketers who inherit or audit accounts, as they previously had no easy way to determine how long specific

At the start of 2024 – a year that undeniably transformed the SEO landscape – we were primarily focused on Google and eagerly watching how AI might reshape organic search. As we begin 2025, the picture has become clearer.  AI is no longer a looming possibility; it’s a central player, albeit in ways few of