Search Engine Marketing

Creating Value And Content Across Multiple City And Area Service Pages via @sejournal, @TaylorDanRW

Learn how to create a scalable and efficient local SEO campaign for multi-location businesses. Optimize content across city and area service pages for long-term ROI. The post Creating Value And Content Across Multiple City And Area Service Pages appeared first on Search Engine Journal.

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Optimizing for Amazon branded search: Best practices to boost visibility

Amazon and Google have several similarities regarding SEO and advertising. However, they behave very differently in some areas. One crucial area where Amazon stands apart is branded search.  Branded search refers to the specific terms and keywords closely associated with your brand. This includes: Your brand name. Product names.  Any other trademarked phrases or slogans your

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Maximizing Performance Max: Strategies for ecommerce success

Despite the significant allocation of Performance Max (PMax) advertising spend toward Shopping Ads, many marketers struggle to leverage its full potential. The key lies in the campaign structure. At SMX Advanced 2024, Andrew Lolk, founder of Savvy Revenue, shared insights on optimizing Google’s Performance Max (PMax) campaigns for ecommerce businesses.  Below are the key takeaways

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Survey: 92% of SEOs suspect their competitors buy links by Admix Global

A surprising 92% of SEOs and link builders believe their competitors are buying backlinks, according to a recent Editorial.Link survey of 113 industry experts. This stat highlights the ongoing debate in our community around the power and value of links. Are bought backlinks a shortcut to SEO success? Or are they a huge risk?  Let’s

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Google declared a monopoly: industry reactions and implications

Yesterday the ruling passed that Google is a monopoly after the 10 week trial that occurred last year. Here are the key reactions from search advertisers: Google’s Appeal and the Future Legal Battle Julie Bacchini, president and founder, Neptune Moon, underscores that while the court ruling declaring Google a monopoly is significant, the real impact

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