Search Engine Marketing

Google search impressions are up 49% year-over-year, but click-through rates (CTR) are down 30%, according to new data from BrightEdge. For that, all credit goes to AI Overviews, Google’s AI-generated summaries that launched one year ago. Why we care. Google’s AI Overviews have impacted SEO in a big way. For so long, the focus has […]

YouTube pitched advertisers on a new suite of ad formats aimed at tapping into its massive connected TV audience. Among the highlights from yesterday: interactive shopping ads that let viewers browse and buy products directly from their television screens. YouTube is capitalizing on its dominance in streaming to blur the line between passive viewing and

If your loyalty strategy still revolves around points and perks, it’s time for an update. Consumer allegiance is no longer built on convenience alone—it’s driven by alignment. Shoppers are scrutinizing your brand’s ethics, your data practices, and your follow-through. And younger audiences aren’t shy about walking away if you miss the mark. AtData’s white paper,

“Did our organic traffic just drop again – even though our rankings went up?” If that question has come up in your marketing meetings lately, you aren’t alone.  AI is reshaping SEO, breaking the traditional link between rankings, clicks, and conversions. We’re all trying to redefine what “good” SEO performance looks like.  When Google serves

Even the most old-school PPC managers can’t deny it anymore: Performance Max is capable of amazing things. It does require a certain level of setup (like good-quality data inputs) and a different mindset than Search and Shopping, but it’s no longer the struggling tech we knew from the beta four years ago. Let me give

SEO has always involved a lot of manual, repetitive work.  Keyword research, writing title tags and meta descriptions, parsing GA4 exports, auditing massive content libraries – it’s all important, but it’s also time-consuming. Now, we have tools that can help lighten the load.  From accelerating content ideation to pulling insights from performance data, AI can