Search Engine Marketing

Google’s Mueller Predicts Uptick Of Hallucinated Links: Redirect Or Not? via @sejournal, @MattGSouthern

AI tools are creating fake URLs causing 404 errors. Google’s John Mueller offers guidance to navigate this issue. The post Google’s Mueller Predicts Uptick Of Hallucinated Links: Redirect Or Not? appeared first on Search Engine Journal.

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Generative AI use surging among consumers for online shopping: Report

Traffic from generative AI surged to U.S. retail sites over the holiday season and that trend has continued into 2025, according to new Adobe data. Between Nov. 1 and Dec. 31, traffic from generative AI sources increased by 1,300% compared to the year prior (up 1,950% YoY on Cyber Monday).  This trend continued beyond the

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Microsoft Tests Local Business tags on Bing Search Ads

Microsoft is experimenting with a new Local business tag that appears on some sponsored listings in Bing search results. This tag could potentially give nearby advertisers an edge in capturing local customer attention. The big picture. Microsoft is simultaneously testing additional blue tags for other valuable attributes: Made in the USA highlighting domestic products. Deal

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Refreshing content: How to update old content to drive new traffic

Just like a deep “spring cleaning” clears out the clutter after a long winter or a rejuvenating scalp massage melts away stress after a tough work week, we all need a refresh occasionally.  The same goes for your website – which can quickly get cluttered with outdated, unoptimized content.  That’s why taking the time to

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AI and online reputation: How to stay in control

From automating review responses to suppressing negative search results, AI is making online reputation management (ORM) faster, smarter, and more effective.  But while AI offers powerful tools, businesses must use them strategically to maintain authenticity and trust.  Here’s how AI is reshaping ORM – and what brands need to do to keep up. Online reputation

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Agentic AI In SEO: AI Agents & Workflows For Ideation (Part 1) via @sejournal, @VincentTerrasi

Find out how Agentic AI simplifies SEO workflows, allowing human experts to leverage agents for increased efficiency and improved rankings. The post Agentic AI In SEO: AI Agents & Workflows For Ideation (Part 1) appeared first on Search Engine Journal.

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Unlock Local SEO: Online Review Trends Broken Down by Industry [Webinar] via @sejournal, @lorenbaker

Join us and dive into data-backed strategies from GatherUp’s analysis of tens of thousands of businesses to uncover the real impact of online reputation management. The post Unlock Local SEO: Online Review Trends Broken Down by Industry [Webinar] appeared first on Search Engine Journal.

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