Much of the GEO conversation focuses on how AI systems discover, extract, cite, and recommend content. That work matters. But visibility also depends on what the content contains once it’s found. Next-question intent is a way to test whether a page provides enough information to support the user’s next decision, not just the initial query. […]
Why next-question intent matters for AI search visibility Read More »
Should you use schema for AI search visibility? Yes, but not for the reasons most consultants are selling. A breakdown of what the evidence supports. The post Schema, LLMs & The Low Bar For ‘Evidence’ In GEO appeared first on Search Engine Journal.
Schema, LLMs & The Low Bar For ‘Evidence’ In GEO Read More »
Google says that markdown solves one problem while potentially creating others for search visibility. The post Google Says Markdown For AI SEO Strips Away The Parts That Matter appeared first on Search Engine Journal.
Rising impressions with falling traffic often stems from SERP changes, AI features, irrelevant rankings, or new content indexing. The post Why GSC Impressions Are Up But Traffic Is Falling: 4 Things To Consider First – Ask An SEO appeared first on Search Engine Journal.
This post was sponsored by Reviewly.ai. The opinions expressed in this article are the sponsor’s own. Does keyword research still matter for SEO in 2026? Are Google reviews required for a local business to show up in AI results? How do I get my clients’ businesses recommended by AI like Gemini, Claude, and Google AI
Ahrefs analyzed 137K domains and found 97% of llms.txt files received zero requests. AI retrieval bots accounted for 1% of total requests. The post 97% Of LLMS.txt Files Got No Requests, Ahrefs Data Shows appeared first on Search Engine Journal.
97% Of LLMS.txt Files Got No Requests, Ahrefs Data Shows via @sejournal, @MattGSouthern Read More »
Google has updated its guide to optimizing for AI Search to clarify that having LLMS.txt files on your site won’t harm or help your search rankings in Google. Google also made it clear that Google Search does not use LLMS.txt files. What Google wrote. I bolded the portion that is new, where Google wrote that
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Microsoft Advertising launches Product Explorer, a new Merchant Center tool that helps advertisers analyze feed health, product status, and performance data. The post Microsoft Advertising Launches Product Explorer appeared first on Search Engine Journal.
Microsoft Advertising Launches Product Explorer via @sejournal, @brookeosmundson Read More »
Watch this video on Vimeo While managing a major B2B SaaS account, Hallam PPC Lead, Simran Harichand tightened a target CPA to improve efficiency but failed to monitor the impact. The change dramatically reduced spend, leaving the account €30,000 short of its monthly budget target. When underspending becomes a business problem Underspending isn’t just a
How a €30,000 underspend taught Simran Harichand the importance of the basics Read More »
You’ve probably seen some version of these three claims: Quote-led headlines outperform plain declarative ones by nearly 29%. Question headlines underperform both, sometimes by 24%. Format drives the result: Rewrite a statement as a quote, or add that magic word, and you should expect a real lift. We tested all three against 1,674,518 English editorial
Headline formats and Google Discover: What 3.4 million articles reveal Read More »
