Search Engine Marketing

AI Overviews Now Answer Most Local Searches – How To Get Your Business Cited via @sejournal, @AdamHeitzman

AI Overviews are outpacing local packs across 15+ markets. Here is what location pages need to stay visible in AI-generated answers. The post AI Overviews Now Answer Most Local Searches – How To Get Your Business Cited appeared first on Search Engine Journal.

AI Overviews Now Answer Most Local Searches – How To Get Your Business Cited via @sejournal, @AdamHeitzman Read More »

ChatGPT topic ownership is rare, and SEO alone doesn’t explain it

Only 15.2% of ChatGPT topic categories had a clear brand owner across related buyer questions, according to a Semrush analysis. That means about 85% of categories had no dominant brand. Appearing in one prompt didn’t mean a brand appeared consistently across related questions in the same topic. How ownership was defined. Semrush defined a category

ChatGPT topic ownership is rare, and SEO alone doesn’t explain it Read More »

Google Ads adds missed growth estimates to the Recommendations tab

Google Ads is bringing its “Missed Growth Opportunity” insights into the main Recommendations tab as a new beta, giving advertisers a clearer view of the traffic, conversions, and revenue they may be missing because of budget constraints or low bids. The move makes these opportunity estimates more visible, surfacing them directly alongside Google’s existing optimization

Google Ads adds missed growth estimates to the Recommendations tab Read More »

3.5 Flash-Lite Rolling Out In Google Search

Google has released three new AI models today Gemini 3.6 Flash, 3.5 Flash-Lite, and 3.5 Flash Cyber and one of those models is rolling out now for Google Search. 3.5 Flash-Lite is Google’s “fastest, most cost-effective 3.5-class model, delivering 350 output tokens per second according to the Artificial Analysis Index, also significantly outperforming prior Flash-Lite

3.5 Flash-Lite Rolling Out In Google Search Read More »

How to build curiosity into high-performing social ads

Capturing attention is no longer enough to create high-performing social ads. You also need to create curiosity that keeps people watching. Stopping the scroll and hooking viewers in the first three seconds still matter. But as video-heavy platforms like Meta and TikTok continue investing in AI-powered delivery systems that optimize for engagement, watch time, and

How to build curiosity into high-performing social ads Read More »

The new SEO rules for bloggers in 2026: Why clarity matters in AI search

For years, I told bloggers through audits, podcasts, and live trainings to write their content for “toddlers and drunk adults.” That was simple advice, and it worked. If a 5-year-old and someone half-paying attention could follow the page content and still find what they needed, the content was probably clear enough for users and Google

The new SEO rules for bloggers in 2026: Why clarity matters in AI search Read More »