Search Engine Marketing

Google’s DMCA claims against SerpApi were dismissed July 20. Google now has 21 days to amend part of its complaint. The U.S. District Court for the Northern District of California granted SerpApi’s motion to dismiss Google’s two claims under the Digital Millennium Copyright Act. The court also stayed discovery until Google files an amended complaint,

Google Ads is rolling out video campaign groups for YouTube reach and frequency campaigns, giving advertisers a new way to coordinate delivery across multiple video campaigns while optimizing toward a shared reach or frequency goal. The feature is designed to simplify campaign management while helping advertisers improve audience reach and avoid overexposure. What’s new. Video

Publishing more pages doesn’t automatically build topical authority. In many local SEO projects, the bigger challenge is deciding which queries deserve their own pages. Getting that decision right can strengthen relevance, reduce content overlap, and improve search performance. The ‘Query Deserves a Page’ framework “Process all the attributes of an entity” and “process all the

Some brands get away with broad topical focus. Forbes, for example, ranks well for everything from “bitcoin price” to “best pillows for neck pain.” But most brands are more visible in search when focusing their content strategy on core topics. Topical authority is one of the most used concepts in SEO to justify content creation.

Quality over quantity is a familiar saying, but it’s not always an easy sell to executives and decision-makers who still believe publishing more content leads to better results. That approach may still work in some areas of marketing and at specific, tested frequencies. But today’s content strategies often benefit more from a slower, data-backed production

Target ROAS and CPA aren’t optimization settings. They’re business decisions. Many accounts inherit a target from a previous agency, finance team, or account manager without questioning whether it still makes sense. Set it too aggressively, and you limit volume and lose auctions. Set it too loosely, and you sacrifice profit. This four-step framework shows you

Your DAM is working. Assets are centralized. Metadata is applied. Roles and permissions are in place. By every standard measure of a digital asset management (DAM) implementation, you succeeded. And yet, campaigns still launch late. Engineering is still fielding requests to resize hero images. The regional team in APAC is re-uploading files into the local