Search Engine Marketing

Bing Webmaster Tools updates AI reporting with Intents, Topics, Citation Share and Compare

Microsoft is now officially releasing a preview of the new AI performance report within Bing Webmaster Tools that now includes Intents, Topics, Citation Share, and Compare. We saw Microsoft demo these features in late April but now it is actually starting to roll out to users. As a reminder, Bing officially rolled out its AI

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Google penalties: Why prevention is cheaper than recovery

Google penalties, also known as manual spam actions, are among the few events in search that can disrupt an otherwise healthy online business overnight.  For companies heavily dependent on organic traffic, the consequences often extend far beyond lost rankings. Revenue drops, customer acquisition costs rise, expansion plans stall, and the effects can linger long after

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Google Ads shifts Demand Gen billing to CPM for some Discover campaigns

Google is changing how it charges for certain Demand Gen campaigns on Discover, signaling a closer link between billing models and campaign optimization goals. What happened. Google Ads has notified advertisers that Demand Gen campaigns using view-through conversion (VTC) optimization on Discover will move from cost-per-click (CPC) billing to cost-per-thousand impressions (CPM) beginning July 15th.

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Microsoft Ads expands LinkedIn targeting with job seniority filters

Advertisers using Microsoft Ads can now target users based on job seniority, adding another layer of B2B audience precision powered by LinkedIn data. What’s happening. Microsoft Advertising expanded its LinkedIn Profile targeting capabilities to include job seniority targeting across Search and Audience campaigns, according to Product Liaison Navah Hopkins. The update allows advertisers to target

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Agentic Commerce For Small Merchants: Which Protocol Spec Actually Matters For Your Website via @sejournal, @slobodanmanic

If you sell on a major SMB platform, agentic commerce is already being implemented. Here’s what to confirm in your admin before the traffic arrives. The post Agentic Commerce For Small Merchants: Which Protocol Spec Actually Matters For Your Website appeared first on Search Engine Journal.

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