Search Engine Marketing

For the past several years, marketing strategy has reorganized itself around a simple premise. Third-party data is fading. Privacy expectations are rising. The solution, we are told, is first-party data. Collect more of it. Centralize it. Build the customer view around it. In many ways, the shift was necessary. Direct relationships with customers are more

Google released its March 2026 spam update today at 3:20 p.m. It’s the second announced Google algorithm update of 2026, following the February 2026 Discover core update. This is the first spam update of 2026. Google’s most recent spam update was in August 2025. Timing. This update may only “take a few days to complete,”

Reddit is doubling down on commerce, rolling out a suite of new shopping features designed to help retailers capitalise on the platform’s growing role in the purchase journey. Why now. Reddit’s shopping momentum is hard to ignore — the platform has seen a 40% year-over-year increase in shopping conversations, and, according to Reddit, 84% of

AI search citations favor a small set of formats. Listicles, articles, and product pages drive over half of all mentions across major LLMs, according to new Wix Studio AI Search Lab research analyzing 75,000 AI answers and more than 1 million citations across ChatGPT, Google AI Mode, and Perplexity. The findings. Listicles led at 21.9%

A quiet but important policy update is coming to Google Shopping ads next month, requiring some merchants to verify their accounts before running ads featuring political content. What’s changing. From April 16, merchants running Shopping ads with certain political content in nine countries will need to verify their Google Ads account as an election advertiser.