Search Engine Marketing

The March 2026 Google core update drove far higher ranking volatility than the December 2025 core update. Nearly 80% of top-three results shifted, and almost one in four top-10 pages fell out of the top 100, according to SE Ranking data shared exclusively with Search Engine Land. The data. Volatility increased across every ranking tier. […]

Automation doesn’t fail on its own — it does exactly what it’s trained to do. The problem is that when Google Ads is fed incomplete, misaligned, or overly broad signals, it can optimize toward the wrong outcome faster than most advertisers realize. In our second installment of SMX Now, our new monthly series, Ameet Khabra

Google is giving advertisers more control when appealing disapproved ads in bulk — a small but meaningful update that could save time and reduce accidental resubmissions. Driving the news. Google has added a new option in its bulk ad review workflow that lets advertisers select ads from specific campaigns when requesting a policy re-review. Previously,

There’s a phrase PPC experts reach for whenever they get a tough question. At conferences, online, and on client calls. Two words, a smug smile, and absolutely zero useful information: “It depends.” This has been bugging me for as long as I can remember. Turns out it’s not just a PPC thing, either. Aleyda Solis

Google is retiring legacy Search automation tools, including Dynamic Search Ads (DSA), in favor of AI Max, its broader AI-powered campaign suite. This will affect you if you use DSA, automatically created assets (ACA), or campaign-level broad match settings. Driving the news. AI Max for Search campaigns is exiting beta after adoption by “hundreds of