Search Engine Marketing

18 Essential Accessibility Changes To Drive Increased Website Growth via @sejournal, @skynet_lv

Don’t miss out on 1 billion potential customers. Discover how prioritizing accessibility can drive revenue and improve your SERP ranking. The post 18 Essential Accessibility Changes To Drive Increased Website Growth appeared first on Search Engine Journal.

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Google experiments with double ad placements for same advertiser

Google is testing a feature that allows the same advertiser to appear twice on a single search results page, which seemingly breaks Google’s own existing ad policies. What’s happening. Anthony Higman, CEO of ADSQUIRE, noticed two ads from the same advertiser appearing simultaneously in search results (SERPs) over the past two weeks. He shared his

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YouTube SEO fundamentals: What you need to know

YouTube tells creators:  “Our algorithm doesn’t pay attention to videos; it pays attention to viewers. So, rather than trying to make videos that’ll make an algorithm happy, focus on making videos that make your viewers happy.” But YouTube also shares these tips to optimize your video:  “You can optimize your videos to help viewers find

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