Search Engine Marketing

Google reduced the minimum audience size requirement for customer match lists in Search campaigns from 1,000 to just 100 users — a significant update for small and midsize businesses. The big picture. This update makes precision targeting more accessible to SMBs, who often struggle to meet high list-size minimums. According to Google’s documentation, the new […]

The world of generative AI is evolving rapidly, with breakthroughs in image and video generation, multimodal capabilities, and – crucially for marketers – data analysis.  For PPC professionals, these tools offer a new level of speed and depth in uncovering insights and optimizing performance. One standout capability is ChatGPT’s Advanced Data Analysis, which allows users

Search intent is easy to define but harder to truly understand.  It’s more than just categories like informational or transactional. It’s about: What someone is trying to do in a moment. How that action fits into a larger journey. How your content and brand meet them there.  If you’re still thinking in linear funnels or

Google’s AI Overviews and large language models (LLMs) have severely eroded clicks, click-through rates, and organic traffic to websites. But a new Siege Media report may have found a silver lining: even if your sitewide traffic is down, your homepage may be increasing. By the numbers. For the websites examined in this study, homepage clicks

For the first time, ads are appearing directly within Google’s AI Overviews on desktop search, marking a major expansion of monetization within generative search experiences. Driving the news. The Shopping ads, which appear within AI Overviews, Google’s AI-generated summaries that appear at the top of certain search results, were spotted and shared by independent SEO