Search Engine Marketing

“All killer, no filler.” That’s one of the memorable quotes from my recent interview with Crystal Carter, head of SEO communications at Wix, about the rapidly evolving search landscape and what it means for brand visibility. Some of the topics covered: Why curiosity, experimentation, and cross-channel strategies matter more than ever. The shift from rankings

Navah Hopkins is joining Microsoft Advertising as its new Ads Liaison. Hopkins announced on Friday that she was stepping down from her role as brand evangelist at Optmyzr, which she held for over four years. Why we care. Hopkins is a Search Engine Land contributor and long-time SMX speaker. She brings nearly two decades of

Two years ago, in my early quest to understand what would become AI Overviews, I declared that Retrieval Augmented Generation was the future of search. With AI Overviews and now AI Mode wreaking havoc on organic search traffic, that future is here.  There’s a dearth of good information available about how these search appliances function

Google’s Looker Studio is a web-based reporting tool that lets SEO professionals and agencies create custom, interactive dashboards to show SEO performance.   What’s so great about it?  Looker Studio puts SEOs and agencies in full control of how they present data, with the freedom to pull from multiple sources. That level of customization isn’t standard

While Google Ads is common for lead generation, many people aren’t familiar with how to expand their marketing efforts to include Meta Ads for lead generation.  There are many options for Meta Ads (a.k.a. Facebook Ads) that work for a wide range of industries and methods for reducing junk leads, which can be more common