Search Engine Marketing

Why Making A Good YouTube Video Is Hard (For Businesses) via @sejournal, @BennyJamminS

Discover the secrets of creating compelling YouTube videos for your business. Learn how to attract audiences when producing your own videos and foster creativity. The post Why Making A Good YouTube Video Is Hard (For Businesses) appeared first on Search Engine Journal.

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Google Ads alert: broad match auto-toggle raises concerns

When moving from non-conversion to conversion-based bidding, Google appears to automatically enable broad match on campaigns. This affects existing exact and phrase match keywords, converting them to broad match without user confirmation. Why we care. Advertisers switching to conversion-based bidding could unknowingly have their keywords shifted to broad match. Broad match can drastically alter campaign

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Google tightens ad policies to align with Search spam rules

Starting December, Google will expand its “Abusing the ad network” policy to explicitly disapprove ads pointing to destinations penalized for violating Google Search spam policies. The details: Ads directing users to websites subjected to manual actions under Google Search’s Spam Policies will face automatic disapproval. Site owners impacted by manual actions are notified through Google

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Google expands AI organized search results to restaurants

Google has expanded its AI-organized search results for local queries on restaurants. As a reminder, Google announced AI-organized search results back at Google I/O in May, then officially began rolling them out in October for recipes and meal inspiration on mobile and now they are rolling out for dining recommendations. What Google said. Robby Stein,

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Microsoft Launches Multi-Format Campaigns for Audience Ads via @sejournal, @brookeosmundson

Discover Microsoft Ads’ new multi-format campaigns for Audience ads. Simplify ad management by combining native, display, and video formats in one campaign. The post Microsoft Launches Multi-Format Campaigns for Audience Ads appeared first on Search Engine Journal.

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