Whether you’re a seasoned PPC marketer or just starting out, creating and optimizing Responsive Search Ads (RSAs) is challenging. At SMX Advanced 2024, I highlighted the biggest pitfalls marketers face with RSAs, which make a difficult task even harder. Explore these common RSA mistakes and catch the full session replay to turn your ads around. Mistake […]
Better RSA creation and optimization in 3 steps Read More »
Ways to search a site for keywords: 1) Command+F, 2) Google search operators, 3) keyword tools, & more.
How to Search a Website for Keywords Read More »
SEO writing is the process of writing content with the goal of ranking well on search engines like Google.
SEO Writing: 16 Tips for Creating SEO-Optimized Content Read More »
Website architecture refers to the structure of websites. Learn best practices for organizing your site for SEO.
What Is Website Architecture? (& How to Improve it for SEO) Read More »
Use the fundamental concepts in this Marketing 101 guide to kickstart your strategies.
Marketing 101: A Beginner’s Guide to Marketing Fundamentals Read More »
AI and PPC ads: the perfect combination for success. Learn how AI automation can boost your campaigns while marketers remain essential for creative input. The post How To Get Ad Creative AI-Ready In Search Ads appeared first on Search Engine Journal.
How To Get Ad Creative AI-Ready In Search Ads via @sejournal, @LisaRocksSEM Read More »
Is your marketing team overwhelmed and underperforming? It’s time to harness the power of automation. This free guide from Act-On provides a step-by-step blueprint to transform your marketing efforts. Learn how to: Streamline your workflow: Reduce manual tasks and focus on high-impact activities. Personalize your messaging: Deliver targeted content to the right audience at the
The quickstart guide to marketing automation by Edna Chavira Read More »
Update to Generative AI by Getty Images offers near-infinite creative possibilities within reach of everyone The post Getty Images Updated Generative AI Pushes Boundaries Of What’s Possible appeared first on Search Engine Journal.
Pinterest is testing a new program that could reshape advertising strategy, leveraging the relationships and expertise of news outlets and other publishers. Why we care. This move creates a new offering for advertisers of potentially more targeted and effective ad placements. Details: Pinterest is exploring an ad auction system on its pages, with revenue sharing
Pinterest explores publisher partnerships to boost ad sales Read More »
Reports of a trojan in WordPress 6.6.1 were traced to a relatively arcane XML coding standard The post Why WordPress 6.6.1 Was Flagged For Trojan Malware appeared first on Search Engine Journal.
Why WordPress 6.6.1 Was Flagged For Trojan Malware via @sejournal, @martinibuster Read More »
