Google is rolling out Smart Bidding Exploration, as announced today at Google Marketing Live 2025. This major update is designed to give advertisers more flexibility – and more conversions – by tapping into previously overlooked search queries. What’s new: Flexible ROAS targets. Advertisers (e.g., mortgage lenders) can now broaden their reach beyond narrow, high-intent searches (e.g., “mortgage […]
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Search and Shopping ads in AI Overviews are now rolling out to desktop users in the U.S., as announced today at Google Marketing Live 2025. Driving the news. Starting today, desktop users in the U.S. will begin seeing Search and Shopping ads embedded within AI Overviews. Later this year, these ad formats will expand globally to
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Google is launching Marketing Advisor, as announced today at Google Marketing Live 2025. Marketing Advisor is a new AI-powered assistant that lives directly in the Chrome browser and is designed to help advertisers manage marketing tasks across Google platforms and beyond. Driving the news. Marketing Advisor is an AI agent that marketers can install as a
Google Marketing Advisor, an AI sidekick for advertisers, coming soon to Chrome Read More »
AI-powered agentic tools is being rolled across Google Ads and Google Analytics to give marketers hands-on help with campaign creation, optimization, and analysis, as announced today at Google Marketing Live 2025. These tools act more like expert collaborators than passive software. They can suggest, implement, and troubleshoot campaign elements in real time, Google said. Driving the
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Google today published new guidance on how to “succeed” in its evolving AI-powered search experiences. What’s new. The only real (sort of) news here is that Google has put into writing what Google’s Elizabeth Reid and others have said in recent months – that AI-driven searches are increasing engagement and creating higher-quality clicks. Also: Google said tools
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Google Ads is introducing new user interface (UI)-only image optimization features, spotted last week, aimed at enhancing Performance Max campaigns, marking a shift in how advertisers can manage visual assets for better ad performance. What’s new? Landing page images: Google’s AI will now automatically pull relevant images from your ad’s landing page to dynamically insert
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Search has changed – and so has the role of the SEO professional. What began as a technical discipline focused on keywords and rankings is now a multi-faceted role that blends strategy, research, content, and visibility. This article explores: How SEO has evolved. What that means for practitioners. Where we go from here. The early
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Ad headlines are one of the foundational building blocks of your campaign. These tiny bits of text create a first impression for your target customer, and play a real role in convincing them to click (or scroll right past). And yet, if you’re honest with yourself, does writing headlines usually come as an afterthought? In
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As AIOs take over SERPs, topical authority becomes more critical. This article explains how it works and what signals actually influence visibility. The post How To Measure Topical Authority [In 2025] appeared first on Search Engine Journal.
How To Measure Topical Authority [In 2025] via @sejournal, @Kevin_Indig Read More »
Big brands have a blind spot. They talk about “brand health” while ignoring what users are actually asking about their products – on Google, in AI answers, and across search data. Meanwhile, all the signals are right there in the SEO stack. Questions like “Is Gatorade actually good for you?” aren’t just keyword opportunities. They’re
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