Search Engine Marketing

Will Scott on AI content reuse, schema and semantics, and generative engine optimization

With AI-driven search transforming how content is discovered and ranked, we must understand how to optimize content and improve visibility for these search results. Enter: GEO, or generative engine optimization. I interviewed Will Scott, co-founder of Search Influence and instructor of the SMX Master Class on Generative Engine Optimization, about the rapidly evolving search landscape

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LLMS.txt isn’t robots.txt: It’s a treasure map for AI

In every corner of the SEO world, LLMS.txt is popping up in conversations, but it is frequently misunderstood and sometimes poorly explained.  If you’ve heard someone call it “the new robots.txt,” or if ChatGPT itself told you it’s for controlling crawling behavior, it’s time for a reset. LLMS.txt isn’t like robots.txt at all. It’s more

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