GatherUp’s Annie Jackson and Jason Wertham show how to audit what ChatGPT and AI Overviews say about your locations, and which inputs change the answer. The post Emergency Brand Audit: What AI Says About Your Locations appeared first on Search Engine Journal.
Emergency Brand Audit: What AI Says About Your Locations via @sejournal, @lorenbaker Read More »
Google Ads Editor 2.13 is rolling out with support for AI Max in Shopping campaigns, new Performance Max retention goals, expanded Demand Gen features, and several workflow improvements for advertisers managing campaigns offline. The update also adds new reporting capabilities and AI compliance tools while retiring support for creating new Video Action campaigns. What’s new.
Google Ads Editor 2.13 brings AI Max support to Shopping campaigns Read More »
Stop measuring creator partnerships by view counts. The value shows up downstream, in traffic, AI citations, and conversions your dashboard isn’t tracking. The post The AI Overviews YouTube Gap: The Platform Your Team Skipped For 20 Years appeared first on Search Engine Journal.
Google appears to be rolling out household income exclusions for Performance Max campaigns, giving advertisers a level of audience control that hasn’t previously been available in PMax. If the feature is widely released, it would allow advertisers to exclude specific household income segments directly at the campaign level. What’s happening. A new setting has been
Household income exclusions spotted in Performance Max campaigns Read More »
Semrush has over 6,300 online reviews across G2 and Capterra. Read a summary of the top themes seen across them.
Semrush reviews: What people say about the platform Read More »
Google updated the review snippet structured data guidelines with a new guideline that reads, “Don’t include fake or undisclosed incentivized reviews on your page or in your structured data markup.” A review snippet is a short excerpt of a review or a rating from a review website, usually an average of the combined rating scores
There’s a gap between what a business is in the real world and how an AI search system can verify it. I call this the “identity leak.” Businesses may not be struggling, but they may be invisible to AI systems, which decide what sites get recommended and surfaced to searchers. This can affect a business’s
AI search can’t verify your business — here’s how to fix it Read More »
Incrementality testing in SEO sounds simple: make a change, measure the impact, compare it to the control, ship the winner, and iterate. But tests often fall apart before they even start because of flaws in the testing framework. After a decade of leading SEO testing programs with a 70% average success rate, I’ve learned that
7 reasons your SEO tests fail and how to fix them Read More »
Search is changing quickly, and the uncertainty around AI search, answer engines, citations, and zero-click searches has left some companies questioning how much they should continue investing in SEO. Freezing budgets or taking a “wait and see” approach might feel prudent. But organic trust and authority take time to build, and putting SEO on hold
The hidden cost of a ‘wait and see’ SEO strategy Read More »
A court dismisses Google’s DMCA claims against SerpApi, the EU fines Google €890 million, major publishers weigh leaving Google, and Search growth eases. The post Search Growth Slows, Publishers Weigh Leaving Google – SEO Pulse appeared first on Search Engine Journal.
