Search Engine Marketing

Google Bans Back Button Hijacking, Agentic Search Grows – SEO Pulse via @sejournal, @MattGSouthern

Google targets back button hijacking as a spam violation, says spam reports may trigger manual actions, and expands agentic restaurant booking to more markets. The post Google Bans Back Button Hijacking, Agentic Search Grows – SEO Pulse appeared first on Search Engine Journal.

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Google’s Product Feed Strategy Points To The Future Of Retail Discovery via @sejournal, @brookeosmundson

Google’s product data push goes beyond Shopping ads. Learn why feed optimization now matters for AI search, free listings, YouTube, and retail visibility. The post Google’s Product Feed Strategy Points To The Future Of Retail Discovery appeared first on Search Engine Journal.

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Microsoft makes it easier to import Google PMax campaigns

Microsoft Advertising is rolling out a slate of updates aimed at making Performance Max campaigns easier to manage, measure, and migrate — especially for advertisers already using Google Ads. Driving the news. Microsoft now lets advertisers import Google PMax campaigns that use new customer acquisition (NCA) goals, a feature that has been generally available in

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ChatGPT citations reward ranking and precision over length: Study

ChatGPT citations favor pages that rank well, match the query in their headings, and stay tightly focused, according to an AirOps study of 16,851 queries. The top retrieval result was cited 58% of the time, and pages that answered the main query more narrowly outperformed broader, more comprehensive guides. Why we care. This study clarifies

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Google AI Mode in Chrome now lets you search deeper with fewer tabs

Google announced updates to Chrome that let searchers use AI Mode in a more “engaging” and “deeper” way. Chrome lets you do all of this without switching tabs and potentially losing your place. What is new. Chrome added these new features: (1) Search side-by-side: When you’re using AI Mode in Chrome desktop, clicking a link

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