What is a lead generation funnel? And how to build one
Learn what a lead generation funnel is and how to build one that drives qualified leads.
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Search Engine Marketing
Google’s product packs are now a primary sales channel. Here’s what the data shows
If you’ve searched for almost any product on Google recently, you’ve seen how much the results page has changed. Product packs and scrollable carousels of individual listings now appear multiple times on a single results page. We’re constantly evaluating data to understand how to scale ecommerce visibility. We’ve tracked searches that returned 60 individual organic
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Why now is the time to prepare for WebMCP
New technologies come and go. Early in my career, I often chased shiny new things in an attempt to be on the cutting edge, but it didn’t take more than a few years to realize I was spending countless hours of my time, and my clients’ time, implementing technologies and techniques that went by the
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GA4 Tracks AI Assistant Traffic, FAQ Results Gone – SEO Pulse via @sejournal, @MattGSouthern
Google adds AI assistant traffic to GA4, FAQ rich results are gone, Ahrefs tests schema, and Condé Nast plans around near-zero search forecasts. The post GA4 Tracks AI Assistant Traffic, FAQ Results Gone – SEO Pulse appeared first on Search Engine Journal.
The future of law firm SEO depends on authority, not volume
Most law firms follow the same trajectory with SEO. They invest in content, build out service pages, refine their technical foundation, and align their site to targeted keywords. Early on, the results are there. But firms often don’t realize they’ve hit the ceiling on their SEO strategy. They just feel it. Rankings stall, growth slows,
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How to model non-linear SEO seasonality with Prophet
Forecasting SEO performance means estimating future outcomes from historical data. But search behavior rarely follows stable or linear patterns. Seasonal demand, anomalies, SERP changes, and measurement issues can all distort your data and lead to unreliable forecasts. That makes forecasting more complex than running linear regression, exponential smoothing, or asking an LLM to project trends
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Google confirms spam policies apply to AI Overviews and AI Mode
Google updated its Search spam policies to clarify that they also apply to generative AI features in Google Search. Using spam tactics to get your site or brand featured in AI Overviews, AI Mode, or other AI-generated responses can be treated as spam, and Google may take action against those sites, Google said. What changed.
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Build a martech stack that makes it easy to manage your brand by Canto
Most marketing teams have no shortage of tools. In fact, the average B2B organization manages between 12 and 20 martech tools. And yet, maintaining brand consistency at scale is still a challenge; fewer than 10% of brands sustain strong brand cohesiveness across their complete product and channel portfolios. The problem with most martech stacks is
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What is prompt tracking? (+ 4 prompt types to track)
Prompt tracking monitors what users ask AI systems and the answers they get. Learn 4 prompt types every brand should track.
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Why Your AI Ad Strategy Is Only As Good As Your Data via @sejournal, @gregjarboe
AI magnifies what you give it. Weak inputs produce accelerated inefficiency. Here’s what feeding the machine better signals actually looks like in 2026. The post Why Your AI Ad Strategy Is Only As Good As Your Data appeared first on Search Engine Journal.
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