Search Engine Marketing

Google AI Overviews cite self-serving listicles, but recommend competitors 69% of the time

Google AI Overviews cited self-promotional “best” listicles while excluding the brands behind them from recommendations in 69% of cases, according to a new analysis of B2B software queries by Lily Ray. Brands have used self-serving listicles to influence AI search results, but Ray found Google often cited those pages while recommending competitors instead. By the […]

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New Adobe tool shows where brands win and lose in AI search

Adobe announced a new solution to help businesses ensure their brands are visible, trusted, and chosen across AI surfaces. Called Adobe Brand Visibility, the product is part of Adobe CX Enterprise, an agentic AI system designed to simplify customer lifecycle management — from acquisition and prospect engagement to conversion and long-term loyalty. AI traffic is

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What breaks when content operations scale

Content operations can run on instinct at a small scale. With a strong editorial team, a handful of trusted writers, and an understanding of voice, there’s usually enough discipline to keep the calendar moving. But some businesses aren’t built that way. For media rollups, large affiliate networks, entertainment properties, sports brands, and other content-led businesses,

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Google just released an AI opt-out feature. Your competitors hope you use it.

For the past two years, the SEO industry has been asking Google for two things: more visibility into AI traffic and more control over how content appears in AI experiences. Last week, Google started delivering both. They announced new controls that allow site owners to opt out of AI-powered experiences (AI Overviews, AI Mode, etc.)

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For site moves, specify all domain variants with Google’s Change of Address tool

Google updated its site move documentation to say that you should enter in all the domain variants in the Google change of address tool when doing a site move. What Google wrote. Google posted the following new note in the document: “For domain migrations: If you’re moving your site from one domain to another, make

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