Search Engine Marketing

Are your KPIs out of date? Basic marketing metrics like ROAS won’t cut it for ecommerce success in 2025. Join Agital and industry leader Klaviyo Jan. 22 at 2 p.m. ET for a free, live marketing metrics webinar. You’ll learn: The best metrics to drive real ecommerce growth. Critical insights into evolving consumer spending trends. […]

Launching a PPC campaign with carefully selected keywords and aligned ad copy is just the beginning.  When campaigns underperform and budgets deplete, it often points to a strategic oversight: inadequate product category research.  This common misstep can lead to targeting the wrong audience, missing key market trends, and wasting valuable advertising dollars. This article addresses

You can now directly connect campaign performance with user behavior, bridging a critical gap between ad spend and engagement metrics. A new integration of Microsoft Clarity and Google Ads will help you see exactly how paid traffic interacts with your websites, potentially improving ROI on ad spend. Key features: Direct Google Ads account connection. New

As the customer journey grows more complex in 2025, organizations need a best-in-class martech stack to deliver a seamless, data-driven experience across multiple channels.  A critical component of this stack is the CMS, which must address key challenges businesses face today:  Achieving visibility in multimodal search. Establishing a presence in large language models (LLMs). Managing

Welcome to this week’s edition of the weekly Search Engine Land series: Everything you need to know about Google Ads in less than 3 minutes. Every Wednesday, I’m highlighting a different Google Ads feature, and what you need to know to get the best results from it – all in a quick 3-minute read. Today,