Search Engine Marketing

Google is rolling out channel controls in beta for Demand Gen campaigns, giving advertisers more granular control over where their visual ads appear across Google’s ecosystem. The new controls, first announced in January and spotted in March, allow marketers to choose specific placements across YouTube, Gmail, Discover, and the Google Display Network — including the […]

Google unexpectedly decided not to implement a new standalone prompt for third-party cookies in Chrome, allowing ad tech companies to continue using this targeting technology in the world’s most popular web browser. “We’ve made the decision to maintain our current approach to offering users third-party cookie choice in Chrome, and will not be rolling out

There are so many ways to reach your ideal customer using audience targeting in Google Ads. We’ve recently covered Detailed demographic segments, Lookalike segments and Engaged Audiences, Today, we’re exploring how to use Life Events segments effectively. This article will cover: What are Life Events segments in Google Ads? How are Life Events different from

If you’ve tried to figure out how your brand shows up in ChatGPT or Gemini, you aren’t alone – and you’ve probably realized there’s no easy answer.  With new AI visibility tools hitting the market, knowing which one to trust is half the battle. Vetting AI visibility platforms: Trial, error, and endless demos As AI

AI hasn’t killed search – it’s just made winning organic traffic more complex. As AI interfaces and evolving search behaviors change the landscape, SEO now requires more than just foundational tactics.  The demand for information is as strong as ever, but with zero-click searches, AI-driven recommendations, and surging platforms, securing visibility in 2025 takes a