Search Engine Marketing

How to pick the right Google Business Profile categories

Categories on your Google Business Profile (GBP) are among the top factors for local search rankings. It’s essential to choose the right primary and secondary categories to ensure your business appears in relevant searches.  If you’re unsure how to select the best categories for your GBP, this article will guide you through the process. How […]

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SEO and meta descriptions: Everything you need to know in 2025

Meta descriptions are crucial in shaping how search engines and users perceive your content.  While meta descriptions don’t directly impact search rankings, they can significantly influence user engagement, click-through rates (CTR) and, ultimately, a site’s SEO performance.  Meta descriptions are often the first interaction potential visitors have with a website, making it essential to create

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Google adds segmentation to Performance Max Asset Groups

Select Google Ads accounts can now access a new “segment” option for Performance (PMax) Asset Group performance, offering a long-awaited layer of granularity to campaign insights. This has been a highly requested feature for years, and Google has now delivered, enhancing the ability to monitor and optimize PMax campaigns. Why we care. This new segmentation

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