Search Engine Marketing

A new “Used since” column reveals when assets were added to Google Ads accounts, giving advertisers crucial historical context for managing their creative assets. The addition of this timestamp feature addresses a common pain point for digital marketers who inherit or audit accounts, as they previously had no easy way to determine how long specific […]

At the start of 2024 – a year that undeniably transformed the SEO landscape – we were primarily focused on Google and eagerly watching how AI might reshape organic search. As we begin 2025, the picture has become clearer.  AI is no longer a looming possibility; it’s a central player, albeit in ways few of

In SEO, we often operate under the assumption that more is better: more content, more pages, more keywords, more traffic.  The expectation is that more of these elements will lead to more revenue. With generative AI, this belief has only grown stronger, enabling content production at an unprecedented scale. But what if more isn’t the

SMX Advanced, the premier conference for experienced senior-level search marketers, is hosting its first in-person event since 2019 – this June 11-13, 2025, at the Westin Boston Seaport! We’re excited to bring the most advanced SEO, PPC, and AI tactics to the search marketing community – and here’s where you come in.  Search continues to change

No matter how perfectly crafted your PPC ads are, their success hinges on what happens after the click.  In 2025, optimizing your forms and follow-up processes is the key to turning traffic into high-quality leads and ensuring your campaigns deliver real results. Why optimizing forms and follow-ups is essential Google’s mantra, “Focus on the user,

Lin-Manuel Miranda, creator and star of “Hamilton” and “In the Heights,” excels in acting, singing and dancing. Gene Kelly was a master of acting, singing and dancing, best known for films like “Singin’ in the Rain” and “An American in Paris.” These artists are triple threats — literally one in a million. In fact, Miranda