Search Engine Marketing

Google’s John Mueller: Updating XML Sitemap Dates Doesn’t Help SEO via @sejournal, @MattGSouthern

XML sitemap date manipulation won’t improve SEO, says Google’s John Mueller. Learn why this common tactic wastes resources and what to do instead. The post Google’s John Mueller: Updating XML Sitemap Dates Doesn’t Help SEO appeared first on Search Engine Journal.

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Google Now Allows Top Ads To Appear At Bottom Of Search Results via @sejournal, @brookeosmundson

Google now allows top-performing ads to appear at the bottom of search results, offering more visibility while reinforcing the importance of ad quality. The post Google Now Allows Top Ads To Appear At Bottom Of Search Results appeared first on Search Engine Journal.

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Reddit Mods Accuse AI Researchers Of Impersonating Sexual Assault Victims via @sejournal, @martinibuster

Reddit moderators accuse AI researchers of psychological manipulation and ethical breaches in AI persuasiveness study The post Reddit Mods Accuse AI Researchers Of Impersonating Sexual Assault Victims appeared first on Search Engine Journal.

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OpenAI adds shopping features to ChatGPT Search

OpenAI is rolling out shopping features within ChatGPT Search, starting with fashion, beauty, home goods, and electronics categories. The shopping features will guide users to find the right product for their query or questions. What is shopping in ChatGPT. ChatGPT will offer recommendations for products, show product images and product reviews that it thinks you

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Smarter ways to visualize search marketing data in 2025

Marketers love a good line graph that goes up and to the right, but with overwhelming data, graphs alone can’t communicate complex data effectively. A good data display should do more than convey information – it should reveal insights, guide decisions, and prioritize actions.  In 2025, marketing data must evolve from reporting to storytelling, because

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Navigating The Complexities Of International PPC Working With Agencies via @sejournal, @brookeosmundson

Learn how to successfully manage international PPC campaigns with multiple agencies, avoid common pitfalls, and balance global consistency with local market needs. The post Navigating The Complexities Of International PPC Working With Agencies appeared first on Search Engine Journal.

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WordPress pages or posts: Which should you use?

WordPress offers two primary content types: Pages and Posts.  Choosing the right format for your content can improve your website’s organization, user experience, and even SEO.  But how do they differ – and when should you use one over the other? Let’s break it down. WordPress Pages Pages are best suited for static, “evergreen” content

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