Search Engine Marketing

App Store vs. Google Play: Tailoring your ASO strategy for maximum impact

App store optimization (ASO) is designed to help your app rank higher organically in app store search results, increasing its visibility and downloads.  However, just as SEO strategies differ for various search engines, ASO strategies must be tailored to the unique algorithms of each app store. Many brands fall into the trap of assuming the […]

App Store vs. Google Play: Tailoring your ASO strategy for maximum impact Read More »

From search to social: Retargeting organic traffic with video strategies

If you think “beyond the click,” you know that getting traffic to your website is only half the battle.  The real opportunity lies in turning that traffic into lasting customer relationships. One powerful way to do this is by driving your organic search visitors to your social media channels. While paid retargeting of organic traffic

From search to social: Retargeting organic traffic with video strategies Read More »