Search Engine Marketing

Google Merchant Center to align click reporting with Google Ads

Google Merchant Center click reporting is changing on April 21, 2025, where clicks will be reported in the same manner Google Ads reports clicks. Google said this will align click reporting with Google Ads and thus may impact some current and historical data reported in Merchant Center. What is changing. Google wrote in this email,

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Social search is Gen Z’s Google: Are you visible where it matters?

The way people search for information is changing, and Gen Z is leading the shift.  Instead of turning to Google, they’re searching on TikTok, Instagram, YouTube, Reddit, and Discord for everything from product recommendations to restaurant reviews and how-to guides. This isn’t just a trend – it’s a fundamental shift in digital discovery.  Google usage

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Google’s March Core Update: Early Observations From Initial Rollout via @sejournal, @MattGSouthern

Google’s March Core Update continues to rollout. Patterns are beginning to emerge as reports come in with data from the past week. The post Google’s March Core Update: Early Observations From Initial Rollout appeared first on Search Engine Journal.

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Ad Platforms: Should You Or Shouldn’t You Take Their Recommendations? via @sejournal, @jonkagan

Automated ad recommendations are faster, but are they smarter? A look at why human touch still beats machine-driven PPC strategies. The post Ad Platforms: Should You Or Shouldn’t You Take Their Recommendations? appeared first on Search Engine Journal.

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Are you wasting your Google Ads budget bidding against yourself? by BrandPilot.ai

Imagine this: You are a wealthy art lover seated in a room filled with beautiful paintings and surrounded by other art lovers. You have a numbered paddle in one hand and a glass of champagne in the other. You are at the center of an auction and about to bid against all the other people

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