Attribution is a wild game, especially on YouTube. Marketers either over-credit it, under-credit it, or avoid it altogether because the platform doesn’t play by typical performance rules. There are no clean click paths and no obvious conversions – just users watching, skipping, scrolling, and somehow deciding what to buy along the way. But if you’re […]
3 ways to make sense of YouTube’s messy attribution Read More »
YouTube says its July 15 monetization update won’t specifically target reaction or clips channels, but warns enforcement will increase for repetitive or spam-like content. The post YouTube Clarifies Monetization Update: Targeting Spam, Not Reaction Channels appeared first on Search Engine Journal.
A new independent analysis of over $20 million in Google Ads spend reveals that “hidden” search terms (i.e., queries not disclosed to advertisers) are responsible for massive inefficiencies, siphoning up to 85 cents of value from every ad dollar. Why we care. Advertisers have long suspected that Google’s opaque handling of low-volume search queries hurts
Google Ads hidden search terms cost advertisers – big time Read More »
There are thousands of different audiences you can target in Google Ads, and we’ve covered quite a few of them already: in-market segments, life events, detailed demographics, lookalikes and Google engaged audiences. Today, we’re going to explore a more broad audience targeting option: affinity segments. In this article, I’ll cover: What are Affinity Segments in
Google Ads Affinity Segments: Your guide to Interest-Based Targeting Read More »
When Google’s John Mueller compared llms.txt to the old meta keywords tag, some corners of the SEO world interpreted the comment as a dismissal of the concept and took it as confirmation that llms.txt is overhyped, possibly even DOA. To be fair and clear, Mueller wasn’t claiming llms.txt worked like meta keywords in a technical
No, llms.txt is not the ‘new meta keywords’ Read More »
SEO expert Bill Hunt outlines how better integration, early involvement, and semantic focus support performance in AI search. The post Stop Retrofitting. Start Commissioning: The New Role Of SEO In The Age Of AI appeared first on Search Engine Journal.
SEO consulting firm Previsible has acquired Internet Marketing Ninjas, a search marketing agency founded in 1999, as part of a move to combine traditional SEO practices with AI-driven strategies. Terms of the deal were not disclosed. Previsible, launched in 2021 by former eBay head of SEO Jordan Koene, Tyson Stockton, and David Bell, said the
Previsible acquires Internet Marketing Ninjas in SEO agency shakeup Read More »
Why PPC professionals are moving beyond platform black box AI The promise of AI in paid search has never been more compelling—or more challenging to execute effectively. In Mediaocean’s 2025 H1 Advertising Outlook, 63% of marketers named generative AI their top strategic trend, eclipsing even CTV and social video. Google’s new AI Max for Search
The future of PPC is AI-on-AI – but only one side knows your business by MotiveMetrics Read More »
Crawl optimization isn’t optional in 2025. It’s the foundation. Fix crawl traps, JavaScript blocks, and redirect issues to stay competitive in AI-driven search. The post Beyond Keywords: Leveraging Technical SEO To Boost Crawl Efficiency And Visibility appeared first on Search Engine Journal.
Google’s John Mueller clarified that submitting a link disavow file does not trigger immediate action and explained the reason why. The post Google Explains Why Link Disavow Files Aren’t Processed Right Away appeared first on Search Engine Journal.
