Search Engine Marketing

Google has rolled out a revised version of its official form for advertisers to request changes, in a move to improve the efficiency of Performance Max campaign management. The updated form now includes several key enhancements. Faster implementation notification. The form now displays a new notification informing advertisers that requesting changes through a standard or […]

The sources cited in Google AI Overviews now match webpages from the top 10 Google organic search results 99.5% of the time. This new data was shared on LinkedIn by Mark Traphagen, VP of Product Marketing and training at seoClarity, an enterprise SEO platform. The finding is based on seoClarity’s analysis of 36,000 keywords. Why

If you’re reading this, you’ve likely encountered the “Crawled – Currently Not Indexed” error in Google Search Console.  Of the 213 Google Search Console profiles I access, 89% have the “Crawled – Currently Not Indexed” error listed in their Google Search Console accounts. (Yes, I counted).  As any SEO professional will tell you, it can feel

A lot has changed over the past year while I’ve been waiting for “the best AI video generators for creators and marketers” to emerge. The list of leading contenders got scrambled six months ago when OpenAI announced Sora, “an AI model that can create realistic and imaginative scenes from text instructions,” on Feb. 15.  Ten

Many C-level executives are convinced AI is a must-have competitive tool. According to a recent study from IBM’s Institute for Business Value, 75% of CEOs believe that competitive advantage will depend on who has the most advanced generative AI.  Following AI directives from the top, marketers and commerce leaders are hurrying to research AI solutions