Search Engine Marketing

Google Ads expanded its Promotion Assets with new barcode and QR code options, giving advertisers more ways to share promotional offers. These new formats make it easier for customers to redeem online and in-store offers, bridging digital and physical shopping experiences. Details: Barcode option supports multiple formats, including Aztec, Data Matrix, and EAN-8. QR codes […]

The Supreme Court on Monday declined to hear Meta’s appeal in a massive class action lawsuit that claimed Facebook and Instagram inflated their advertising reach metrics. The decision could expose Meta to billions in damages. It raised questions about the accuracy of metrics advertisers rely on when spending money on social platforms. The big picture.

Google’s share of the global search engine market fell below 90% for the first time since 2015, according to Statcounter. Google’s global search market share was under 90% during each of the final three months of 2024. The data. Here’s a screenshot of the 2024 search market share, showing Google dipping below 90% – to

Are you tired of the same snooze-fest PPC “best practices” on improving your Google Ads account? It’s a new year, and we’re getting creative! Instead of another optimization guide, let’s explore the fastest path to advertising disaster.  What if two mysterious marketing execs named Judy make a bet with you that you can’t tank your

Over the past decade, I’ve reviewed hundreds of CVs, conducted countless interviews, and led numerous technical tests for SEO candidates.  Along the way, I’ve met many exceptional professionals – but I’ve also noticed a recurring pattern of common interview mistakes that can hold even the most talented candidates back. Below are 10 common mistakes I’ve

Google has updated its manual actions for Google News and Google Discover a few months back, where they removed the adult-theme and artificial freshening sections, updated the hateful content section and added five new deceptive practices sections. This change was spotted by Gagan Ghotra who wrote, “last year somewhere between 10th Oct and 27 Nov

Images help to build engaging online content, from stunning visuals on a homepage to detailed product shots in an ecommerce store. They grab attention, tell a story, and set the tone for your brand.  But there’s just one catch: images can have a negative impact if they slow things down. Large, unoptimized images slow down