Google Ads officially completed the rollout of brand guidelines for all Performance Max (PMax) campaigns created via the UI, with API support coming soon. The big change. Until now, brand assets like logos and business names were stored in Asset Groups. Now, for campaigns with brand guidelines enabled, these assets are stored at the campaign […]
Google Performance Max campaigns get new brand asset rules Read More »
Adobe’s latest report finds 77% of Americans report using ChatGPT as a search engine, with nearly 1 in 4 preferring it over Google. The post Nearly 8 In 10 Americans Use ChatGPT For Search, Adobe Finds appeared first on Search Engine Journal.
A new Gmail integration that lets you enable Google Ads recommendations with a single click directly from your inbox, was discovered by sharp-eyed Google Ads Coach Jyll Saskin Gales. How it works. Advertisers are now seeing emails from Google Ads that include a prominent Enable your recommendations button. Hovering over the button reveals how frictionless
Google advertisers can now push campaign changes via Gmail Read More »
Want to get more out of your Google Ads account while keeping your budget in check? Then you need to know what’s actually working. But the default views in the Google Ads interface won’t always tell you that. They blend together high-performing and underperforming data into aggregates that hide the true story while inflating your
5 one-click Google Ads segments to save your budget Read More »
The Google Search Console Search Analytics API added new metadata to communicate when the data it is giving you is not yet complete. This metadata object helps you identify exactly when this starts and ends. Google wrote, “This field provides context about the state of the data, informing you when your request includes incomplete data
Google Search Analytics API new fields for incomplete data points Read More »
Learn how to set up, optimize, and troubleshoot Google Performance Max campaigns with this updated guide covering features, reporting insights, best practices, and use cases. The post Google Performance Max: Everything You Need To Know appeared first on Search Engine Journal.
Google Performance Max: Everything You Need To Know via @sejournal, @brookeosmundson Read More »
Discovery looks different now. AI is influencing how people find answers, products, and brands – and that shift impacts SEO. To keep your skills relevant in an increasingly AI-driven world, you need to blend traditional SEO expertise with AI-centered competencies. The overlap between SEO and GEO skills SEOs are taking on more GEO responsibilities, thanks
How to keep your SEO skills sharp in an AI-first world Read More »
New data shows desktop dominates AI referral traffic despite mobile’s broader usage. Here’s a closer look at what this means for marketers. The post The AI Desktop/Mobile Divide: 90% Of AI Search Traffic Ignores Mobile Strategy appeared first on Search Engine Journal.
The AI Desktop/Mobile Divide: 90% Of AI Search Traffic Ignores Mobile Strategy Read More »
SMX Next returns online Nov. 18-19, focusing on the changing search landscape and how to prepare for what’s to come in 2026. Search marketing is changing faster than ever right now. On the SEO side, ranking is being replaced by citations. Organic traffic is being replaced by impressions. Your brand must build love, reputation, and
Want to present at SMX Next? Now’s the time to submit a pitch! Read More »
The digital marketing landscape is experiencing a seismic shift. While traditional search engine optimization focused primarily on Google’s algorithms, a new frontier has emerged: Generative Engine Optimization (GEO). As AI-powered answer engines like ChatGPT, Claude, Gemini, and Perplexity reshape how users discover information, SEO professionals must adapt their strategies to remain competitive. The challenge? Most
Geoptie: Free GEO tools every SEO professional needs in 2025 by Tor.app Read More »
