Search Engine Marketing

7 ways to grow brand mentions, a key metric for AI Overviews visibility

Brand mentions have always mattered, but they’ve become mission-critical for organic visibility in the AI era.  Brand building should now take priority over keyword-based strategies as your top priority in organic discovery. Why? Because brand mentions from trusted sources are the top factor for visibility in AI Overviews, per a recent Ahrefs study. There are

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How to make ecommerce product pages work in an AI-first world

Most ecommerce product pages weren’t built for how people shop today.  They were written for humans scanning specs – not for AI tools filtering, summarizing, and recommending products behind the scenes. But AI is now your new sales rep. And unless your product detail pages offer the right kind of context, they’ll be skipped entirely.

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Six predictions about AI and marketing that may surprise you by Vertesia

Over the past few weeks, we’ve explored how AI is transforming Digital Asset Management (DAM)—from foundational use cases to the potential of Retrieval Augmented Generation (RAG) and even the rise of autonomous agents. Now, in this final piece of the series, I want to zoom out and offer a broader perspective on where AI is

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Google’s New Graph Foundation Model Catches Spam Up To 40x Better via @sejournal, @martinibuster

Google’s new Graph Foundation Model enables Google to generalize machine learning across any type of graph without retraining. The post Google’s New Graph Foundation Model Catches Spam Up To 40x Better appeared first on Search Engine Journal.

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